Created with intensive research and innovation in Food Science &
Technology, Blue Tribe Foods aspires to provide non-vegetarians with an
alternate product that tastes, looks and feels just like regular meat!
India’s first plant-based meat company, Blue Tribe is
here to provide an alternative to meat consumption in India.
Industrial-level animal rearing has an adverse effect on the environment with a
range of repercussions including, greenhouse gas emissions, deforestation for
production of crops for animals, and methane emissions, making the livestock
industry unsustainable and also the second-largest polluter in the world.
Blue
Tribe Foods is co-founded by Sandeep
Singh, MD and
promoter of Alkem Laboratories, and Niki Arora Singh, who come from a
background in pharmaceuticals and feel a duty to create a product that people
can enjoy, but not at the cost of our little blue planet. Blue Tribe is the
co-founders’ personal venture to replace the usage of meat in the food supply
chain in India.
Over 60% of the population in India
are non-vegetarian, making it a viable market for plant-based meat. The company
is equipped with a fully-functional, state-of-the-art R&D lab and a strong
supplier network for base ingredients and flavor profiles.
Today’s
generation is making conscious decisions about the food that they are eating.
With changing patterns and behaviour, Blue Tribe Foods believes that now is the
right time to introduce India
to a range of products that have the same attributes as regular meat but are
made naturally and sustainably from plants. The brand is ready to step into the
market with ready-to-cook plant-based chicken nuggets and minced chicken that
are every bit as delicious as animal meat and replicates the same nutrient
profile.
9th November 2020, Mumbai
