Set to take the young
and restless sound seekers by storm with a wide new range of portable speakers
and headphones
HARMAN, a wholly owned subsidiary of Samsung
Electronics Co. Ltd, today launched an all new lifestyle audio brand in the
Indian market - Infinity by HARMAN. As part of the brand launch, the
company unveiled 11 new and exciting audio products including six Infinity
headphones, four portable Bluetooth speakers and a multimedia 2.1 bluetooth
system.
Trendy and zesty, Infinity is an exciting new
addition to hugely popular consumer audio brand line up including JBL®, AKG®,
Harman Kardon®, Revel® and Mark Levinson® from the house of HARMAN in
India. Starting today, consumers can grab the hottest set of Infinity
headphones and bassy portable speakers through the online brand store - www.HarmanAudio.in ,
and from select online and retail stores across the country.
Inspired by India's Gen-Now, who are looking for
customized, vibrant and wider choices; the all new Infinity offers deep,
immersive sound that can be relished through every moment of the day. The
Infinity line-up comes packed with a stylish form, smart design and an enhanced
bass mode. With one click, consumers can tune-in to enjoy bass-filled beats of
the song, and with another click, seamlessly return to the original sound. With
its 'Made for Indian listener' detailing, consumers can lose themselves in
the sound from now till Infinity.
The new Infinity line up includes:
1. Headphones- Zip, Glide,
Wynd, Tranz Series, starting at INR 699
2. Bluetooth speakers- Fuze
and Clubz Series, starting at INR 1999
3. Multimedia Speaker-
HardRock and OctaBass, starting at INR 6999
Infinity brand is being launched with a 360
degree marketing campaign starting today. Provoking the consumers to lose
themselves in the sound, the campaign, aptly named 'Immersive Infinity' or
'Im.In' will be seen across digital and traditional media platforms across
India.
BENGALURU, Aug. 29,
2019
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