Onboards South-Indian Superstar Kichcha Sudeep As Brand Ambassador - GADGET-INNOVATIONS

Superstar Sudeep Sanjeev joins India's biggest skill gaming platform- as a brand ambassador. The brand today unveils its new marketing campaign #SuperEntertainment with a video, to expand its brand connect to the southern states of Karnataka, Tamil Nadu, Andhra Pradesh and Kerala. Kichcha Sudeep is one of the most successful and versatile Indian actors with a career spanning over two decades.

The brand had signed Bengali actor and superstar Prosenjit Chatterjee and launched their campaign #BhorpurManoranjan in West Bengal last year. has pioneered localization with the way it approaches communication, thus entertaining a wider player base across India. Asian Absolut - a translation, localisation, and marketing agency states that only 27% of gamers make up the English-speaking market, while 73% are native language speakers.

RummyCircle is run by Games24x7 - an online desktop and mobile gaming platform, which leverages technology to offer people competitive skill based games like Rummy and Fantasy Cricket is part of the fast-growing gaming industry in India. 

According to a report by NASSCOM, India's mobile games market is expected to reach 628 million users and be worth $1.1 billion by 2020, up from $290 million in 2016. Among all the emerging markets, India is the largest in terms of downloads.

As of 2019, has over 10 million registered players, it also organizes annual tournaments like Grand Rummy Championship and Diwali Rummy Tournament allowing players to compete with rummy enthusiasts from across the country and win exciting cash prizes.

BENGALURU, Jan. 8, 2020