Changes In Purchasing Habits During Lockdown In India; Simpl Records Upsurge In Daily Essentials Transactions By 30-35% Through Online OrdersB - GADGET-INNOVATIONS

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Changes In Purchasing Habits During Lockdown In India; Simpl Records Upsurge In Daily Essentials Transactions By 30-35% Through Online OrdersB

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New offline to online users, trying services from hyperlocal merchants increase by 40% for essentials, and 40-45% for medicines compared to pre-COVID days



The extended nationwide lockdown to contain the spread of Coronavirus is highlighting the new shopping behavior of the Indians especially from the metro cities. Prior to the lockdown days, 30-40% of the online users ordered groceries and home essentials Simpl, a payments platform that allows users to buy now and checkout in one click with pay later functionality, has recorded a surge in the number of transactions done for daily essentials, despite supply & workforce issues faced by the merchant partners. The bill size per user has increased by 30-35% across the board.

Prior to the lockdown days, 30-40% of the online users ordered groceries and home essentials between 10 AM - 1 PM whereas 60-70% users made transactions between 6 PM - 9 PM. Post lockdown, those transactions are happening on an hourly basis. Online grocery and essential shopping are becoming the new normal during work-from-home routines. There is about a 30-40% increase in the number of new offline to online users trying out services from online hyperlocal merchants, as compared to pre-lockdown months. Also, the average ticket size of medicine orders has also doubled with a 40-45% increase in the number of online transactions post the first phase of lockdown. The intensification of the online orders was majorly witnessed from the metro cities as compared to tier 1 and tier 2 cities.

Meanwhile, requests by users to delay the repayments due date that have surged by 3-4% post the lockdown announcement.



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