New offline to online users, trying services from
hyperlocal merchants increase by 40% for essentials, and 40-45% for medicines
compared to pre-COVID days
The
extended nationwide lockdown to contain the spread of Coronavirus is
highlighting the new shopping behavior of the Indians especially from the metro
cities. Prior to the lockdown days, 30-40% of the online users ordered
groceries and home essentials Simpl, a payments platform that allows users to
buy now and checkout in one click with pay later functionality, has recorded a
surge in the number of transactions done for daily essentials, despite supply
& workforce issues faced by the merchant partners. The bill size per user
has increased by 30-35% across the board.
Prior to
the lockdown days, 30-40% of the online users ordered groceries and home
essentials between 10 AM - 1 PM whereas 60-70% users made transactions between
6 PM - 9 PM. Post lockdown, those transactions are happening on an hourly
basis. Online grocery and essential shopping are becoming the new normal during
work-from-home routines. There is about a 30-40% increase in the number of new
offline to online users trying out services from online hyperlocal merchants,
as compared to pre-lockdown months. Also, the average ticket size of medicine
orders has also doubled with a 40-45% increase in the number of online
transactions post the first phase of lockdown. The intensification of the
online orders was majorly witnessed from the metro cities as compared to tier 1
and tier 2 cities.
Meanwhile, requests by users to delay the repayments due date that
have surged by 3-4% post the lockdown announcement.
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