The outbreak of Covid-19 pandemic has posed
innumerable challenges before us. While authorities are taking all efforts to
ensure citizens’ wellbeing, several others have emerged as saviors in their
individual capacity. Among these Good Samaritans are people who enjoy
widespread popularity on short video platforms such as VMate and hail from
different parts of the country.
For instance, Abdullah Pathan from UP and Sunny
Virdi from Chandigarh ,
who are creators on VMate, recently grabbed headlines for their noble deeds.
The latest name in the list is that of Krishan Kant Ratawa aka Guruchela Magic
from Tal Chhapar in Rajasthan, who is serving the frontline corona warriors.
Recently, two persons in his village got infected
with Covid-19, following which the district administration imposed a strict
curfew in the region. While the move was aimed at safeguarding other residents
of the area, it led to increased trouble for 50-60 doctors, nurses and other
medical professionals who were in the line of duty risking their lives. This is
when Guruchela Magic, a popular magician, stretched out a helping hand and
decided that he would arrange food for the frontline warriors. Under the banner
of VMate and #GiftASmile initiative, he started arranging daily home-cooked
hygienic meals for them with the help of his family members and fellow
villagers.
These efforts by Guruchela Magic became successful
as he got more people under VMate’s banner for the purpose. Furthermore, the
earnings made through the short video app, which is around Rs 25,600 per month,
also helped him turned his noble thought into reality. Notably, VMate has Rs
100 crore creator fund to support its creators, who can earn money on the
platform by shooting videos.
With his latest initiative, Guruchela Magic has
entered the league of VMate creators who have tried their best in their
individual capacity to ensure that people do not go hungry amid the toughest
battle being fought by mankind against Covid-19. Recently, VMate users from
remote locations in different parts of the country had shared videos wherein
they could be seen distributing food among the underprivileged. Efforts of some
such individuals were also recognized during the app’s #GharBaitheBanoLakhpati
campaign, in which star comedian Bharti Singh awarded Rs 1 lakh to Chandigarh’s
Sunny Virdi who shared a video of his mother serving tea and food to an elderly
who had not eaten anything for days.
Apart from this, the short video platform fulfilled
its corporate social responsibility by onboarding a number of doctors and
journalists to dispel misinformation about Covid-19 and bring reports from
ground zero to the forefront. It is times like these when a rightful
association between social media and its influencers can lead to the welfare of
others who are deprived of even the basic amenities.