OPPO smartphone shipment increased by 1014% in Q1 2020 in Europe
Catering to the
increasing demand for smartphones in European market, OPPO, a leading global
smart device brand, has become one of the top 5 smartphone brands for Q1 2020
in Europe . According to Canalys, a global
research firm, OPPO witnessed the highest year-on-year growth in Q1 2020, with
smartphone shipment increasing by 1014%. Amongst the best performing markets in
Europe, Italy and Spain ,
witnessed impressive growth with a 15-time and 10-time growth respectively in
the current quarter compared to previous year.
According
to Canalys, OPPO achieved an increase of 757% year-on-year in Central and
Eastern Europe and had the highest growth of 561% in Russia among the top five
smartphone brands. In Turkey ,
the brand grew fiftyfold with 7% market share.
OPPO
has established itself as a pioneer in smartphone innovation catering to a
wider range of needs of the global smartphone industry. Owing to the strategic
partnerships with leading carriers and heavy focus on ‘glocalizations’ market
strategy, the brand has performed remarkably well in the European market. Since
entering the European markets, OPPO has partnered with leading telecom
operators in the region and is continuing to accelerate the development of
commercial 5G. Recently, OPPO was also awarded with “Best 5G Network Development in Europe ”, jointly with Qualcomm, Ericsson, and Swisscom for
the industry-leading implementations of 5G products and services in the region.
Additionally,
India R&D Network team has done remarkable contribution as owner in
Vodafone Group projects. Now, we have TA (Technical Acceptance) from Vodafone
group for products like FindX2 and Reno
series. India R&D Network team has played a pivotal role since the very
onset of Vodafone group project and had shown results for strong partnership
for future.
As
part of its glocalization market strategy and to bring the best of its
technological innovation to connect with the European consumers, OPPO has been
associated with some of the leading international sports events and entertainment
service providers. Recently, OPPO partnered with Netflix, to enable users to
enjoy movies and TV shows on OPPO smartphones for the best-in-class
entertainment audio and video experiences. The brand also sponsored
international sport events such as Roland Garros, Wimbledon ,
and Cricket World Cup.
National,
May 26, 2020