~Building
a robust online channel, Upgrading offline channel to drive sales~
~Strengthens
trust through various consumer-centric initiatives~
Panasonic India ,
a diversified technology company, today announced that it has resumed sale of
its products where allowed as per Govt guidelines. Starting this week, all
Panasonic products are available on online platforms - Amazon, Flipkart and
offline stores in the Green and Orange
zones. The company’s operations were suspended since March 22, 2020, in line
with government directives of lockdown to curtail the spread of Covid-19.
Following the guidelines by the government, the
company has prepared for staggered operations at the retail and brand stores
that have been recalibrated to abide by the social distancing norms. The
company has also introduced special offers with 10% cash back and attractive
finance schemes to help consumers in current times.
Committed to the safety and
well-being of its employees and the consumers, the company has deployed all
safety measures such as placement of sanitizers, mandatory usage of masks, and
contact-less assistance to consumers. Panasonic has also resumed field service
to repair and service appliances, along with a host of new initiatives for the
consumers like same day installation depending on the area, AC service using
Jet pumps so as to shorten the technician’s stay at customer’s place, Extended
Warranty for all products. With this, Panasonic remains committed to
strengthen trust among its consumers.
The company has plans to
start operations gradually at the manufacturing facility following carefully
designed standard operating procedures to ensure safety of their workers at
Jhajhar, Haryana.
Keeping in mind the current
situation, while the company is focused on driving sales through both online
and offline platforms. It has also been continuously working towards upgrading
its offline channel to provide a better purchase experience to consumers by
effective trainings to in-shop promoters, regular upkeep and hygiene standards
at stores and efficient inventory planning. The company has laid down a robust
plan to meet the pent-up demand with the existing inventory available across
categories.
Panasonic India will
continue to closely monitor the situation and take appropriate action as per
regulatory and administrative guidance.
New Delhi , May 09, 2020