In a first, POCO
asked its fans to choose the name for its next product
POCO, now an independent smartphone brand, is all set to enter the TWS
audio category with the POCO Pop Buds -- a name chosen by POCO
fans.
Staying true to its brand promise of
democratizing decision making and bringing technology that truly matters, POCO
today announced crowd-sourced entries for consumers to name the new range of its
upcoming earbuds. A Twitter Poll with
exciting name options -- POCO Move Buds, Klip Buds, Pop Buds to POCO Funkz --
was open to audiences, who were asked to share their preferred choice. POCO
Pop Buds got the highest share of votes (42.4% out of a total 21,416
votes), thereby confirming the name of the upcoming product.
POCO officially announced
its foray into the TWS category in the month of April through an engaging
Twitter poll that favoured the brand’s entry in the wearables category. POCO
fans through their continued feedback and support, encouraged the brand to
reveal the affordable TWS earphones category.
Recent
stats interestingly state that the Indian wearables market registered a growth
of 168.3% last year. With ear-worn devices finding a huge appeal among
consumers, rapid advancement in technologies will only fuel this growth going
ahead. In line with this, POCO is all set to add its take on TWS audio to the
POCO family.
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