- Arvind
partners with Swiss Textile Innovator HeiQ
to introduce HeiQ Viroblock Technology
in India
- Arvind
will offer Shirting & Suiting Fabrics, Readymade Garments and Face Masks
using this technology
While fabrics have been usually associated with
fashion, as the world faces the COVID-19 crisis, there is an urgent need for
antiviral fabrics in our daily lives. Arvind Limited, India ’s leading textile-to-retail conglomerate
today announced launch of Anti-Viral Textile technology for the First time in India India
Research shows that viruses and bacteria, can
remain active on textile surfaces for up to two days. Garments treated with
HeiQ Viroblock actively inhibit viruses and kill them upon contact, helping to
minimize the potential for re-transmission of pathogens through clothing.
HeiQ Viroblock is one of the most advanced global
antiviral products created by HeiQ, a Swiss textile innovator. HeiQ Viroblock
significantly enhances the antiviral log reduction and reduces viral
infectivity by 99.99% and is one of the first textile technologies in the world
to claim such efficacy on SARS-CoV-2. HeiQ Viroblock has been designed to stay
active on treated garments for 30 gentle domestic washes, ensuring safety for
the consumer that lasts for a good part of the garment’s life.
Innovation is one of the key pillars of Arvind’s
growth and success. From innovation in fibre to sustainability in fashion,
Arvind has been revolutionizing the fashion industry and powering high-fashion
brands across the world with continuous innovative offerings. Arvind has led
the battle against COVID-19 by manufacturing PPE suits and Masks using its rich
technical textiles knowledge, and now the company is happy to bring this
breakthrough innovation of anti-viral fabrics under the INTELLIFABRIX brand to
the Indian market.
National:
June 10, 2020
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