Arvind Announcing Launch Of “Intellifabrix” Revolutionary Anti-Viral Fabrics Brand - GADGET-INNOVATIONS

- Arvind partners with Swiss Textile Innovator HeiQ to introduce HeiQ Viroblock Technology in India

- Arvind will offer Shirting & Suiting Fabrics, Readymade Garments and Face Masks using this technology

While fabrics have been usually associated with fashion, as the world faces the COVID-19 crisis, there is an urgent need for antiviral fabrics in our daily lives. Arvind Limited, India’s leading textile-to-retail conglomerate today announced launch of Anti-Viral Textile technology for the First time in India under its brand “Intellifabrix”. Arvind has partnered with Swiss Textile Innovation leader HeiQ Materials AG in association with Taiwanese Specialty chemical major M/S Jintex Corporation to introduce this revolutionary anti-virus technology in India.

Research shows that viruses and bacteria, can remain active on textile surfaces for up to two days. Garments treated with HeiQ Viroblock actively inhibit viruses and kill them upon contact, helping to minimize the potential for re-transmission of pathogens through clothing.

HeiQ Viroblock is one of the most advanced global antiviral products created by HeiQ, a Swiss textile innovator. HeiQ Viroblock significantly enhances the antiviral log reduction and reduces viral infectivity by 99.99% and is one of the first textile technologies in the world to claim such efficacy on SARS-CoV-2. HeiQ Viroblock has been designed to stay active on treated garments for 30 gentle domestic washes, ensuring safety for the consumer that lasts for a good part of the garment’s life.

Innovation is one of the key pillars of Arvind’s growth and success. From innovation in fibre to sustainability in fashion, Arvind has been revolutionizing the fashion industry and powering high-fashion brands across the world with continuous innovative offerings. Arvind has led the battle against COVID-19 by manufacturing PPE suits and Masks using its rich technical textiles knowledge, and now the company is happy to bring this breakthrough innovation of anti-viral fabrics under the INTELLIFABRIX brand to the Indian market.

National: June 10, 2020