·
itel Smart
Gadgets to empower aspirers and first-time users to live life uninterrupted by
providing them relevance, quality, and affordability.
·
Launches
comprehensive gadgets portfolio by introducing 14 products under 4 categories
ranging from power,
audio, speaker to fit band
· The product range attempts to accentuate the user’s
experience of accessories and bridge the market gap.
After establishing its leadership
position in entry level Smartphone and feature phone segment, itel mobile
forays into the accessories segment by announcing the launch of ‘itel
Smart Gadgets’ to enhance and provide a superior mobile experience to
its users.
itel ‘Smart Gadgets’ is
built on the brand positioning of ‘Make Every Moment Magical’ for consumers by
harping on the relevance, that it would make their day to day life complete
without any interruptions. The portfolio of itel smart gadgets aims to
fuel the aspirations of both aspirers and minimalist set of consumers by
providing them with trendy and quality technology at an affordable bracket of
price.
The portfolio boasts of 14 brand new and exciting gadgets ranging from
power, audio, speaker and fit band in an attractive price range of INR 100 to
INR 1999. Designed to enhance the smartphone experience of its consumers, the
product range offers a complete mobile solution to users which incorporate a
wide range of technology and features.
While developing the product, itel has ensured that
each product is quality-driven, light weighted, highly portable and equipped
with best in class specifications which helps in empowering users to live life
on their terms and at their own pace. itel smart gadgets range will be available
in attractive color variants and will go on sale across offline stores starting
today.
itel hosted its first-ever
innovative virtual Channel Partners meets to take the launch to its distributor
fraternity amidst this lockdown. Insightful and interactive meetings were
conducted to abreast the partners with the product portfolio and future
business plans. To promote itel smart gadgets, itel will focus extensively on
social and digital marketing communication to engage with consumers. Innovative
product communications through aggressive WhatsApp marketing will be one of the
crucial approaches the brand will follow to reach out to its customers.
itel smart gadgets range
consists of 14 new products under 4 categories including power bank, phone
charger, car charger, data cable, phone battery, wired earphone, Bluetooth
earphone, wireless earphones, wired speaker, Bluetooth speaker and Fit Band.
Let’s have a quick look at a few key products category wise:
1) Power - itel
IPP-52 | 10000mAh Super Slim pocket size Power Bank
itel IPP-52 boasts of the ultra-slim and stylishly designed body along
with multi-protection safety system to avoid any phone damage. Providing a
massive capacity of 10000mAh, it allows 2.1A fast charging to support your devices
throughout the day. This lithium polymer battery cell enabled power bank, comes
with dual output with itel’s high speed charging technology, which enables
users to charge two devices simultaneously. This portable power gadget can be
fully charged at a fast speed in 4.5- 5 hrs and can be carried anywhere.
itel ICC-11 Car Charger | 3.4A Fast Charging for Two
itel car charger comes with dual USB ports that are designed to provide
appropriate power to each connected device. itel's assurance of best quality,
charger's compact design, multi-layered protection and its compatibility with
most cars in the market make it a must-buy for your cars. It detects optimum
charging protocols and delivers total 3.4A full speed charging to your devices.
A perfect companion on the go!
2) Fitbands - itel IFB- 11
itel Fitband comes with HD
color screen and 20 days long-lasting battery life. itel fitness tracker is a
must-have when it comes to keeping a daily check on your calorie counts,
footsteps, keeps a track of your sleeping time, etc. It’s your perfect partner
to your workout, swimming and jogging sessions with IP67 splash resistant
technology. itel Fitband helps you with notification alerts of calls, messages
and WhatsApp.
3)
Speakers. - itel IBS-10 Powerful
Sound
The itel Bluetooth speaker
is compact, portable and provides unmatched experience to the listener. It
contains dual speaker of 5W each within 1 unit thus making output as 10W and
comes with stereo stabilization and 1500mAh battery which makes it your perfect
partner to turn any place into a music station or a disco. The wireless speaker
also supports Bluetooth 5.0 along with music playtime of 6 hours. It comes
along with three options so that you can listen to your favourite music anytime
and anywhere—Aux connectivity, T-Card support along with Wireless FM. This will
soon hit the market.
4) Audio. - Bluetooth Earphones| BT Necklace (IEB-62)
BT Necklace is attractive Bluetooth earphones that are ergonomically
designed, sweatproof and houses a precision-engineered with less than 20gm
weight combines with the best quality BT Chip and In- line remote and
microphone that redefines the audio experience for the music lovers. These
earphones have flexible around-the-neck design & have magnetic buds and
produce uber sound quality with extreme bass and big sound that ensures
long-lasting comfort. The Necklace earphones exhibit a standby of 120 ours and
its battery provides a talk time of up to 6 hours and music playtime of 5 hours
continuously.
Service Proposition
itel is offering a 12 months’ warranty for its accessory portfolio,
ranging from power banks, chargers, fit bands to Bluetooth headsets
and speakers. The brand is also offering a 6 months’ warranty for other
accessories in the portfolio which includes batteries, earphones, USB
cables. The service proposition provides an additional benefit of over
the counter replacement for selected itel smart gadgets.
New itel accessories range will utilize time-tested robust Go-to-market strategy of itel smartphone business which has deeper regional penetration backed by a strong service network of 970+ service centers spread across the nook and corners of the nation.
New itel accessories range will utilize time-tested robust Go-to-market strategy of itel smartphone business which has deeper regional penetration backed by a strong service network of 970+ service centers spread across the nook and corners of the nation.
New Delhi |24th June, 2020
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