·
RSWM Ltd. Signed A Strategic Partnership
With HeiQ To Offer Anti-COVID Fabric Under Mayur Brand
· Announces the
launch of ViroSecure fabric that reduces 99.99% of the SARS-CoV-2 viruses in 30
minutes
· Revolutionary
Viroblock technology will be used to make uniforms for frontline health care
workers, school children, Defence and police personnel as well as casual
wear
· Targets 20
percent of total sales revenue this fiscal from the new technology of ViroSecure
fabric
Meeting the safety concerns of consumers and offering them a viable and secure
solution against COVID-19, India ’s
leading textile manufacturer RSWM Ltd. has announced its latest innovation
with the launch of anti-viral fabric range ‘ViroSecure’. The new
range has been launched through a strategic technology partnership with
HeiQ* that lends its antiviral Viroblock** technology to formulate a
protective coating on the fabric to offer 99.99% protection against
SARS-CoV-2 in just 30 minutes. With ViroSecure, RSWM is targeting 20
percent of sales in FY 2020-21.
HeiQ Viroblock*technology is among the first textile technologies in the
world to have a proven effect against SARS-CoV-2 in the laboratory. Tests
conducted by this Swiss textile innovator in association with the Peter Doherty
Institute for Infection and Immunity in Melbourne ,
Australia
(Doherty Institute) highlighted that treated fabric demonstrated a rapid
antiviral action against the SARS-CoV-2 virus strain. The fabric sample with
HeiQ Viroblock NPJ03 destroys viruses after 30 minutes of coming in contact.
This offers a SARS-CoV-2 virus reduction of over 99.9%. Viroblock treated
textiles are also hypoallergenic, self-sanitizing, and germ-resistant. The
fabric has been made by Mayur Suiting with HeiQ Viroblock technology and tested
successfully by HeiQ’s Switzerland
laboratories.
ViroSecure will be available at multi-brand outlets across the country from 20th July, 2020 onwards, and will be priced affordably.
“As the world reels under COVID-19 impact,
we, as a company have the responsibility towards our consumers, and are
committed to equipping them with the resources to adapt to this new normal.
With a legacy of over five decades, RSWM has been offering innovative solutions
in the suiting as well as denim segment and meeting the fabric demands of our
discerning consumers. Towards this, we are pleased launch the ViroSecure fabric
range that offers anti-COVID protection against the spread and transmission of
the pathogen. Together with our partner HeiQ, we aim to become a reliable
choice for consumers to bring in a seamless continuity to our lifestyle,
enabling a secure and future-ready environment. We are launching ViroSecure under our celebrated Mayur fabric
brand, but will soon introduce the technology in our denim category under LNJ
Denim. There is a
significant uptake in the demand for the anti-viral fabric technology and with
this; we are targeting 20 percent of the sales from the ViroSecure fabric in
this fiscal” said, Mr.Suketu Shah, CEO and Business Head, Mayur
Suiting and LNJ Denim.
Talking about the
association with RSWM, Carlo
Centonze, CEO, HeiQ Group said, “We are driven by
the purpose of improving the lives of people and communities by perfecting
everyday products. HeiQ’s Viroblock is a breakthrough innovation extending a
special combination of advanced silver and vesicle technology. It is effective
against the human coronavirus 229E & SARS-CoV-2, and lab tests have proven
that it reduces 99.99% of the virus in 30 minutes. Testings conducted against
the Sendai virus provide 99.2% reduction of the virus in two minutes and 99.7%
in just five minutes**. As a leading homegrown textile company, we are pleased
to partner with RSWM to extend our technology to millions of consumers in India and
benefit the larger communities across the globe.”
‘ViroSecure’ is a premium segment brand that will be marketed under
Mayur, RSWM’s flagship brand for suiting and shirting. Mayur will be
prioritizing and offering the ViroSecure fabric for making uniforms for
frontline healthcare workers, school, children, and defense and police
personnel, in addition to suiting and shirting requirements.
*Based on modified ISO
20743 method
**HeiQ, HeiQ Viroblock and Viroblock are
trademark(s) or registered trademark(s) of HeiQ Materials AG.
June, 2020. India