Automates the process of
incentivization to strengthen retailer engagement
- 35% of overall revenue to come from Gynger by FY
2020-21
- Targeting to on-board over 5,00,000 Gynger
subscribers by end of 2021
O4S, a leading Enterprise SaaS
start-up that enables supply chain visibility through its pioneering
serialisation solution, bets big on digitized Trade Promotions and Management
(TPM) solution. The company launched ‘Gynger’ to enable brands and
manufacturers to not only adopt a data-driven approach for planning as well as
executing trade promotions, but improve effectiveness of their trade
promotion spends.
Now the companies can easily run, track, analyze, and modify their
promotional schemes based on the effectiveness, thereby, appropriately
incentivizing their champions for increasing sales. O4S is targeting to
on-board over 500,000 subscribers on its Gynger platform by the end of FY 2021.
The wide spread retail penetration in a huge country like India presents
a significant business opportunity in the management and incentivization of
retailers and influencers. With the launch of Gynger, O4S automates the process
of incentivization and provides accurate insights w.r.t. performance of
retailers. O4S expects TPM to contribute 35% to its overall revenue by FY
2020-21.
Gynger by O4S closes the
information and incentivization loop between the manufacturer and retailers by
connecting them directly through ‘Gynger’ smartphone application. Retailers
need to simply download the Gynger app from Android Playstore and start
scanning the O4S UID on the products to participate in the schemes,
irrespective of the product purchase source; be it a distributor, a wholesaler,
or a cash-and-carry.
The direct-to-retailer solution is uniquely designed to adapt to a
brand’s existing trade promotion schemes without affecting promotion budgets.
Using Gynger’s analytics engine, manufacturers gain direct visibility around
the concentration of retailers in an area, their purchase pattern and
frequency, as well as effectiveness of various schemes to drive incremental
sales, along with other valuable insights.