O4S ‘Gynger’ - Digital Trade Promotion Platform Launched For Manufacturers By O4S - GADGET-INNOVATIONS

Automates the process of incentivization to strengthen retailer engagement

35% of overall revenue to come from Gynger by FY 2020-21

- Targeting to on-board over 5,00,000 Gynger subscribers by end of 2021

O4S, a leading Enterprise SaaS start-up that enables supply chain visibility through its pioneering serialisation solution, bets big on digitized Trade Promotions and Management (TPM) solution. The company launched ‘Gynger’ to enable brands and manufacturers to not only adopt a data-driven approach for planning as well as executing  trade promotions, but improve effectiveness of their trade promotion spends.

Now the companies can easily run, track, analyze, and modify their promotional schemes based on the effectiveness, thereby, appropriately incentivizing their champions for increasing sales. O4S is targeting to on-board over 500,000 subscribers on its Gynger platform by the end of FY 2021.

The wide spread retail penetration in a huge country like India presents a significant business opportunity in the management and incentivization of retailers and influencers. With the launch of Gynger, O4S automates the process of incentivization and provides accurate insights w.r.t. performance of retailers. O4S expects TPM to contribute 35% to its overall revenue by FY 2020-21.

Gynger by O4S closes the information and incentivization loop between the manufacturer and retailers by connecting them directly through ‘Gynger’ smartphone application. Retailers need to simply download the Gynger app from Android Playstore and start scanning the O4S UID on the products to participate in the schemes, irrespective of the product purchase source; be it a distributor, a wholesaler, or a cash-and-carry.

The direct-to-retailer solution is uniquely designed to adapt to a brand’s existing trade promotion schemes without affecting promotion budgets. Using Gynger’s analytics engine, manufacturers gain direct visibility around the concentration of retailers in an area, their purchase pattern and frequency, as well as effectiveness of various schemes to drive incremental sales, along with other valuable insights.

New Delhi, 03 June, 2020