POCO Becomes Prominent Brand Among Indian Consumers For After-Sales Excellence - GADGET-INNOVATIONS

Scores the highest at 80% for making top quality smartphones

POCO, now an independent smartphone brand, has emerged as the “most preferred brand” among Indian buyers on the paramount parameter of quality. The findings came from an expansive study conducted by RedQuanta—across eight cities—with around thousand respondents.

The objective of the study was to evaluate the major smartphone brands in the market on parameters determining the perceived quality of a smartphone. These parameters included: quality, value for money, technical features and camera performance, among others.

When asked about what mattered most to them, users placed the greatest weightage on “quality” and “value-for-money”—and POCO scored the highest among all other brands on both the criteria: 80% and 47% respectively. Also worth noting was POCO’s “post-purchase satisfaction” score, at 54%.

With POCO’s strong focus on the “everything you need, nothing you don’t” philosophy, the brand has been able to capture a sizable segment in the market. With the launch of POCO X2 earlier this year, POCO secured a spot among the top five brands in the INR 15,000-20,000 price segment for the January-March quarter, as per industry reports.

Mumbai, INDIA, 16th June 2020