Scores the highest at 80% for making
top quality smartphones
POCO, now an independent smartphone brand, has
emerged as the “most preferred brand” among Indian buyers on the paramount parameter
of quality. The findings came from an expansive study conducted by RedQuanta—across
eight cities—with around thousand respondents.
The objective of the study was to evaluate the
major smartphone brands in the market on parameters determining the perceived
quality of a smartphone. These parameters included: quality, value for money,
technical features and camera performance, among others.
When asked about what mattered most to them, users
placed the greatest weightage on “quality” and “value-for-money”—and POCO
scored the highest among all other brands on both the criteria: 80% and 47%
respectively. Also worth noting was POCO’s “post-purchase satisfaction” score,
at 54%.
With POCO’s strong focus on the “everything you
need, nothing you don’t” philosophy, the brand has been able to capture a
sizable segment in the market. With the launch of POCO X2 earlier this year,
POCO secured a spot among the top five brands in the INR 15,000-20,000 price
segment for the January-March quarter, as per industry reports.
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