SyncMedia, the leading tech platform that enables marketers to
accurately measure media performance & optimize it across linear & digital
video, has announced the acquisition of the media-tech company, Adorithm.
As part of the acquisition, SyncMedia would absorb the team, product, and
intellectual property (IP)/intellectual rights (IR) of Adorithm for $1 million.
With this acquisition,
SyncMedia will derive enhanced capabilities to make its product offerings more
data-driven and provide better value to their customers using artificial
intelligence (AI)/ machine learning (ML) algorithms. Data-driven insights along with
understanding performance and impact on business KPIs will help in identifying
and planning TV upfronts for better targeting of linear TV Campaigns. This will
allow brands to optimize spends across screens. SyncMedia has been
delivering superior analytics to its customers through data-driven technology
thereby helping them in better media planning and delivery in a cost efficient
manner.
Co-founded in 2019 by Prakhar Gupta, Amit Duggal and
Shashank Pathak, Adorithm uses modern day AI/ML algorithms to help brand
marketers, agencies and start-ups drive better performance of their media
spends.
Headquartered in Gurugram, Haryana, SyncMedia was
incepted in 2017 by Anubhav Sharma - a seasoned media
professional, with over two decades of experience in online marketing and
sales. Before SyncMedia, Anubhav was the Head of Advertising APAC at Nimbuzz
where he led the development of NGAGE platform - India ’s leading data driven
advertising and representation platform. In the past, he has also worked with
several front-runners of the industry including Mediaturf, AOL, ESPN and
Ibibo.
Vikas Saxena is
the Co-founder & Director at SyncMedia and comes with extensive experience
in the international mobile & internet industry. Before this, he was the
Global CEO at Nimbuzz and led the investment of USD 250 million from New Call
Telecom, London .
Digital evangelist and media veteran Sandeep Goyal, Chairman, Mogae
Media, is also an investor in SyncMedia. SYNC OS uses data, software, and
marketing science to help marketers and media owners to plan, execute and
measure brand’s marketing investment against the metrics that matter the most,
optimizing the entire media mix basis the impact it has on the core business
KPIs.