Affle Strengthens Its Leadership Team By Appointing Martje Abeldt As Chief Revenue Officer - Affle RevX Platform

Affle (India) Limited, the leading consumer intelligence technology company, today announced the appointment of Martje Abeldt as Chief Revenue Officer - Affle RevX Platform to strengthen its leadership team as part of Affle2.0 growth strategy. In his new role, Martje will drive business and platform growth for RevX, and will be based out of Singapore.

An accomplished practitioner in digital domain, Martje joins Affle with 20+ years’ experience in leading and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and Consumer Goods industries. Proficient in six languages and with an international perspective, he excels at creating sustainable competitive advantage for key platforms and products in the mobile apps ecosystem. In his most recent role at Remerge, he was spearheading the App Retargeting Platform business for APAC.

Prior to Remerge, he has been instrumental in driving business performance for App Annie in Central Europe, Russia and CIS, preceded by the Country Manager role at Smart AdServer. He holds a Global EMBA from IE Business School in Madrid/Fudan University in Shanghai, a Bachelor’s degree in International Business & Economics from London Metropolitan University and a degree in Marketing Communications from BAW in Munich.

This announcement comes along Affle’s another key appointment of Raghav Maheshwari as Director – Global Account Management, who joins with 10+ years’ experience. In his last stint, he was working for Inmobi as Director – Sales (South East Asia) and has played key roles in the ad tech ecosystem across APAC markets. He has previously driven growth initiatives for companies like Fidelity Investments and The Smart Cube.

New Delhi (India), 14 July 2020