Barco Partnership With Trustech To Boost Indian Distribution Network, For Wireless Collaboration Segment

To build inroads into tier-2 and tier-3 cities with a target of 30 cities by 2021

Barco, a global leader in professional visualization and networking technology, today announced its partnership with Trustech Audio Visual Solution LLP, a major distributor in the Indian Unified Communications space, to expand its reach across tier-2 and tier-3 cities in the country. With the renewed product and distribution strategy, Barco is targeting an enhanced outreach in more than 30 cities, by 2021. 

Barco is known for its end-consumer targeted partnerships, and Trustech, with its over 400 partners, will play an important role in Barco’s channel expansion and product strategy enablement. In a phased expansion, Barco is focusing on targeting 15 cities in this year, and 15 more cities by next year. While Barco shares partnerships with AV and IT distributors over the last few years, it is entering into the Unified Communication and Collaboration space with the launch of the innovative solution ClickShare Conference. 

Following this partnership, Barco will now have two UC distributors in India, Trustech, and Ceeco Technologies, boosting its pan-India presence and providing the channel partners greater accessibility and flexibility. The entire ClickShare range will be available through Trustech.

Additionally, expanding its outreach in the APAC region, Barco has also partnered with Gestetner of Ceylon PLC, for Sri Lanka and Maldives. Gestetner is one of the leading business groups of Sri Lanka and has been associated with many leading brands. Adding Gestetner as a national distributor for ClickShare and ClickShare Conference will enhance Barco’s business in the APAC region, cementing its vision and mission of improving meeting room experience and productivity beyond geographical boundaries.

New Delhi, India – July 15, 2020