HP
Amplify™ arms partners with the capabilities and insights required to drive
growth in the customer-driven digital age
News highlights:
• Rewards partners
for value-added services, collaboration and capabilities
• Accelerates
digital transformation with insights-driven data and collaboration tools
HP Inc. unveiled HP
Amplify, a first-of-its kind global1 channel partner program
optimized to drive dynamic partner growth and deliver consistent end customer
experiences. Built on a single, integrated structure, HP Amplify provides the
insights, capabilities and collaboration tools needed to drive growth as digital
transformation and customer purchasing behaviors continue to evolve. The new
program goes into effect November 1, 2020 for commercial partners with retail
partners slated to transition in the second half of 2021.
By consolidating HP’s best
partner products, tools and trainings into one intuitive program, HP Amplify
removes complexity, making it easier for partners to take advantage of its many
benefits and engage customers on a deeper level. Now comprised of just two
distinct tracks – Synergy and Power - with clear compensation levels, HP
Amplify provides partners with the flexibility to invest in value-added
services and capabilities. The more a partner invests in these capabilities,
the higher the rewards.
Currently, HP has over 1400
commercial partners under its India
market which also includes business operations of Sri
Lanka and Bangladesh .
Through these partners, HP engages with customers from the government and
enterprise segment and in some cases, they work with customers from SMB and SOHO segments as well.
Experiences at the Speed
of Digital
Customers have dramatically
altered how they research and buy technology and how they engage with brands,
buying more products and services through digital channels, such as e-commerce,
partner portals and marketplaces. At the same time, technology and digital
transformation are advancing at an astounding pace while business models are
shifting from simple transactions focused on selling products to contractual
relationships.
For the IT industry
overall, and the channel specifically, it means business as usual is no longer
an option. With the introduction of HP Amplify, HP is taking decisive actions
to capitalize on these shifts, arming partners for future growth and to deliver
a more satisfying customer experience.
Performance, Capabilities & Collaboration 2
Designed to enable
progressive go-to-market strategies that cater to a combination of
transactional, contractual and hybrid selling models, HP Amplify focuses on
three core pillars: performance, capabilities and collaboration.
Performance
As the traditional sales
model has been upended, so has the traditional channel compensation model.
While the new program will continue to reward partners based on goals and
volume, HP Amplify features an innovative measurement and reward system that
accounts for the many strategic efforts partners employ throughout the holistic
sales process, from registration volume to average sales value and account
retention.
Capabilities
Beyond sales revenue alone,
HP Amplify measures rewards based on new capabilities, including improving
digital skills, service delivery capabilities, e-commerce/ omnichannel
experiences and secure data collaboration.
Capabilities will be
specialized and tailored to the sectors customers operate within, creating more
personalized experiences and driving invaluable outcomes. HP Amplify rewards
partners who invest in the capabilities to compete - and win - in a world
dominated by e-commerce and digital-led customer journeys and
experiences. The more capabilities around secure data collection, routes
to market, services and specializations, the more access and benefits partners
will receive.
Collaboration
Collaboration between HP
and its partners is critical to our shared success. HP Amplify is designed to
turn data analytics into deeper insights that inspire new strategies and steer
innovation. HP will collaborate closely with partners to hone their digital
skills, such as automated quotes and ordering, to provide a more consistent
customer experience across multiple channels and equip partners with valuable
research on the most important pain points in the customer journey.
Armed with this added
opt-in customer intelligence3, partners will have more of a
competitive edge, with the intrinsic ability to anticipate and enable more
positive customer outcomes. As a result, partners will be able to serve
customers more seamlessly through automated inventory updates, product returns
and holistic data intelligence. These experiences will continue to build upon
the long-standing bonds between customers, partners and HP.
HP Amplify Impact
HP’s dedication to
sustainable impact through technology that makes life better for everyone, everywhere
has long been integral to its business strategy and operations. Together, HP
and its partners can make a lasting difference by acting in lockstep to further
fuel innovation and growth in these areas.
For this reason, as an
extension of the company’s new global program, HP is introducing HP Amplify
Impact, inviting all partners to join HP its pledge to address:
§ Planet: Working
toward a circular, low-carbon economy
§ People:
Respecting human rights, enable people across the value chain to thrive; and
cultivate a diverse and inclusive culture
§ Community:
Unlocking educational and economic opportunity while improving the vitality
and resilience of local communities
and resilience of local communities
For partners who choose to join this opt-in pledge,
HP will provide training and support, and help identify potential gaps in the
goals partners wish to set and provide guidance on how to achieve those goals.
HP will provide more details closer to the launch of HP Amplify on November 1,
2020.