Panasonic Celebrates Parents’ Day Through Its Latest Digital Campaign: “This Parents’ Day, I Want To Gift __ To My Parents Because __.”

· An online contest was run across Panasonic’s Facebook, Twitter and Instagram handles, seeking original stories from users; close to 4000 entries were received along with more than 4 million cumulative impressions and a unique reach of close to 2.7 million

· Compelling story from each category will be rewarded with Panasonic latest appliances i.e., Miraie enabled Air Conditioner, Ag clean Refrigerator, built-in heater Washing Machine, TV and anti-bacterial cavity Microwave

Panasonic India - a diversified technology company, commemorated parents through its latest digital campaign around the Parents’ Day. The campaign aimed at driving increased brand awareness and category association for Panasonic. Users were encouraged to participate in the online contest where they had to share their stories as to why and which product they would like to gift their parents by completing the following - this Parents’ Day, I want to gift ____ to my parents because ____. The five-day contest, from 22^nd July to 27^th July across Panasonic’s Facebook, Twitter and Instagram handles, received close to 4000 of entries, along with 4 million impressions and 2.7 million unique reach.

In order to participate, users had to tag three friends, like & RT the post, subscribe to the brand page and share their entry through story/comments (w.r.t. each platform). Unique story across each category will be rewarded with Panasonic’s latest appliances such as Miraie enabled 1.5ton Air Conditioner, Ag clean ECONAVI Refrigerator, built-in heater Washing Machine, 43-inch 4K TV and anti-bacterial cavity Microwave.

The winning stories will soon be published across our digital platforms on Facebook, Twitter and Instagram. Also, do watch out for the upcoming Raksha Bandhan contest across Panasonic’s digital platforms.

New Delhi, 28^th July 2020