Allows
viewers to access the upcoming blockbusters two hours prior to the official
release
Xiaomi, India’s
no. 1 smartphone and smart TV brand today announced a partnership with Disney+
Hotstar, India's
largest premium streaming platform. Keeping in pace with changing consumer
demands the association brings the latest and biggest Bollywood movie titles
directly to millions across the country, under the Multiplex banner, starting
31st July. The Multiplex Banner feature on Mi TVs will allow
the viewers to access these movies two hours prior to the official release
(7:30 PM) i.e. at 5:30 PM.
Through this integration,
the company is focusing on providing first-day, first-access to Mi TV –
Patchwall users. Starting from film Lootcase, to Laxmmi Bomb, Bhuj: The Pride
of India, Sadak 2, among others, Mi Fans and consumers can enjoy the
most-awaited movies of 2020 featuring some of the leading actors from the
Indian film industry.
All Mi TVs come with
Xiaomi's own PatchWall interface that is specially designed for India, keeping in
mind our culture and the audience. The PatchWall 3.0 with its Deep Integration
with 23+ Content Partners brings together content from both local and global
and across 16+ languages, resulting in one of the largest libraries of
Video-On-Demand providers. With its unique Universal Search feature,
users can search content from over 23+ content partner apps, hassle-free.
It also allows users to safeguard content that is
not suitable for Kids, with Kids Mode. Kids Mode allows you to view and browse
content meant for your kids across all platforms with ease.
Bangalore, 28 July 2020