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Atlas Copco to utilize IndiaMART platform for
strengthening their visibility, reach and in generating digital leads from tier
1, tier 2, and smaller towns
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IndiaMART to help Atlas Copco to target high intent
buyer across the industry segments
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Over 100 million registered users on IndiaMART, 60%
market share in the B2B e-commerce
Atlas Copco has engaged services of IndiaMART marketplace
to target potential customers by leveraging the platform which is a
one-stop-shop for all business needs. Speaking on the significant development, Mr Chandrashekhar
Pathak, Business Line Manager, General Industry Division, Atlas Copco Tools
& Assembly Systems, said “We are focused to increase our
presence in the remotest parts of the country. Partnering with IndiaMART would
help us in increasing our visibility, reach and in generating business
inquiries from tier 1, tier 2 towns in addition to metros."
As brands started realising
the power of a digital channel as a pertinent enabler to scale their business,
more and more brands were encouraged to explore the domain. IndiaMART, an
easy-to-use platform with an audience from various industry segments coupled
with its AI and ML-driven behavioural matchmaking and tech-enabled simplified
solutions, helps enterprises in garnering high-quality leads.
In today’s world
enterprises are increasingly looking to explore B2B digital channels to expand
their reach and visibility in order to target new customers bases, which are
unserviced directly through existing sales and distribution networks. IndiaMART
a pioneer in B2B digital e-commerce with over 60% market share in the segment,
provides an enabling marketplace to businesses to expand their reach. With
this, the platform has evolved into a one-stop destination for all businesses.
Today, businesses are
utilizing digital mediums for generating leads backed with insights into the
consumer mindscape. Digital platforms like IndiaMART provide a significant
understanding of the way people are engaging online for enquiries, purchase
decision making and sales.
Several enterprises have
already expanded their business through IndiaMART’s Enterprise Solutions
initiative, thus unlocking the digital way of doing business. Today, more than 350 leading
brands across major industries like Building &
Construction, Commercial Vehicles, Agriculture & Farming, Material Handling
Machines & Systems, Hand & Machine Tools, Healthcare Equipments &
Supplies, and Oil & Lubricants have partnered with IndiaMART
and are witnessing business growth.
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