With a vision to help
entrepreneurs and business leaders identify rapidly changing priorities and
social and workplace norms amidst the ongoing global pandemic
Nikhil Arora, Vice
President and Managing Director, GoDaddy India, today launched his first
e-book, The Subtle Shifts of Radical Change around the
theme of navigating everyday changes in business, work and leadership in a
post-COVID-19 world. As the world undergoes transformational changes across all
spheres, the book, based on the author’s observations as a business leader and
expert on corporate response to the pandemic, is designed to help entrepreneurs
and business leaders recognize the key markers of change and make the required
shifts to survive and thrive in the new normal.
The Subtle Shifts of
Radical Change elaborates on steering
one’s career, business or organization through an amplified sense of ambiguity,
rapidly changing priorities and displaced social and workplace norms. It offers
a perspective on how adopting a discovery driven model help current and future
business leaders adapt to the new normal and pursue their business goals. The
book delves into the need for modern organizations to be more agile and
empathetic, while being focused on understanding the evolving needs of their
consumers and workforce. It presents the author’s perspective on digital
transformation, innovation, remote work, and data mobilization in the wake of
COVID-19, and the impact of these trends on the future of work and careers.
With the onset of the
pandemic, Nikhil has been working with several government and local
organizations to help enable communities from financially weaker social groups
and equip them to deal with effects of the crisis. These include organizations
working for people in informal settlements and helping them with their daily
dietary requirements; firms working for women and child safety and their
nutritional requirements and trusts like Zariya Foundation by Indian music
composer duo Salim-Sulaiman, to support local folk musicians from remote parts
of the country.
The Subtle Shifts of
Radical Change is available exclusively
on Amazon Kindle starting today for a menial price of INR 298. All
proceeds from the sale of this book will be given to causes supporting COVID-19
relief initiatives in India.
New
Delhi, 20 August, 2020
