HP India collaborates with Redington to open latex printing demo center
in Mumbai
HP India today
announces the launch of its latest large-format printing solutions, the HP
Latex 730 and 830 printer series. Engineered for small and medium-sized Print
Service Providers (PSPs), these new printers are designed to boost
productivity, streamline operations, and consistently deliver high-quality,
high-value output. With sustainability at the core of their design, the HP
Latex 730 and 830 series address the evolving demands of PSPs in India,
empowering them to grow their business while reducing environmental impact.
To enhance the
launch experience, HP India, in collaboration with Redington, has opened a
dedicated Demo Center in Mumbai to offer customers and partners a hands-on
experience with its latest Latex printing technologies and products. The center
features live demonstrations that highlight the versatility of these solutions
across a wide range of substrates and applications. Open to print service
providers (PSPs), media vendors, creative agencies, and partners, the Demo
Center is designed as a center of innovation and excellence where visitors can
explore and test advanced printing solutions. It also serves as a hub for
training and experimentation, empowering PSPs with the latest possibilities.
Vitesh Sharma,
Country Head - India, Bangladesh, Sri Lanka for Large Format Printing Business,
HP said, "The Indian print industry is undergoing a major
transformation. Today’s PSPs are expected to do it all by delivering faster
turnarounds, maintaining top-tier quality, and exploring new industries. At HP,
we recognize these growing demands, and we’re committed to helping our
customers rise to the challenge. Our new HP Latex 730 and 830 printer series
are built to support this shift. With advanced automation, support for a wide
range of materials, and our trusted water-based ink technology, these printers
are designed to simplify operations and help businesses scale efficiently. To
bring this experience closer to our PSPs, we’ve also launched a dedicated Demo
Center in Mumbai, where they can get hands-on with the Latex 730 and explore
its capabilities in real-time. It’s all part of our ongoing effort to drive
innovation, support growth, and help them stay ahead of the curve.”
Raghu Ram, Senior
VP, Endpoint Solutions Group, Redington Limited, said, “At Redington,
we are committed to empowering businesses with cutting-edge technology, and
this collaboration is a step forward in enabling print service providers with
sustainable, high-performance solutions. The new Demo Center in Mumbai is a testament
to our shared vision of customer-centric innovation and capability building.”
With the new color
pipeline, HP Pixel Control, the latest generation of inks, and printhead
architecture, these advanced printers deliver elevated print quality with maximum
consistency. This technology enables smoother transitions and accurate
color reproduction even at lower pass modes. The printers feature an HP
embedded spectrophotometer for creating precise color profiles, allowing
reliable reproduction across a wide range of media. These printers offer vivid
colors with HP Latex Ink and sharp 4-point text using user-replaceable HP Latex
Printheads. PSPs can efficiently print diverse applications including branded
campaigns, décor, and titled graphics, now enhanced with automated double-sided
printing.
Productivity and
time-saving innovations have been considered at every step of the printing
process, from spindle-less front-loading to facilitating quick and easy media
loading, to the new output platen which minimizes material waste by allowing
tighter media control of each print job. PSPs can also optimize inventory
management with the new universal printheads and a new long-life maintenance
cartridge with an extended lifespan by at least 50%. The HP Latex 830 is
enhanced to further reduce running costs, featuring 3-liter HP ink cartridges
that can be replaced without halting operations.
The printers integrate a new look of HP PrintOS
Production Hub, featuring a job-centric focus that makes the platform easier to
navigate, more intuitive and offers an improved view of solutions. This
provides users with complete control over print production - from order intake
to final delivery. Users can monitor print operations in real-time, manage
printer queues remotely, and receive alerts and information. With a
centralized dashboard, jobs can be efficiently tracked from order creation to
delivery, helping to keep workflows organized and accelerate production speed.
HP continues to
lead on sustainability with the Latex 730 and 830 Series, both of which are
EPEAT Climate+ certified—a first in the signage print industry. These printers use
water-based HP Latex Inks that are UL ECOLOGO®-certified and odorless,
supporting safer working environments and greener print applications. Used
supplies, including maintenance cartridges, can be returned via the HP Planet
Partners program, supporting a more circular economy.
New Delhi, June 26, 2025
