The actor and famed anchor to promote audio
accessories of the brand
Digital Lifestyle and audio accessories brand, pTron has roped in Bollywood Actor
Aparshakti Khurana for its latest campaign of its new product range. pTron is
set to wield the talent’s growing fanbase and his charming online persona in
this campaign. Having earned a name for himself in the Indian Film Industry,
Aparshakti Khurana is now promoting pTron’s new, premium TWS (Truly Wireless
Stereo) product, Bassbuds Urban and their ultra-modern
Bluetooth neckbands Tangent Lite and Tangent
Beats along with some upcoming disruptive products.
The Indian brand aims to reach a wide spectrum of
audience through a widespread campaign. The company is working with Mr.
Aparshakti Khurana on an extensive digital promotional campaign. The campaign
is extended to popular OTT platforms such as Voot and Zee5 to tap the
increasing surge in the viewership due to the COVID-19 lockdown and Work from
Home. A separate E-Radio campaign is also underway on music streaming
applications like Spotify, Jio Saavn and Gaana.
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