-Brand Singham’s core values have helped in making a successful
transition to animation says Rohit Shetty on Little Singham’s birthday
-Discovery Kids celebrates
‘Little Singham ki BIG birthday Party’ with a series of initiatives on 15th August
Reliance Animation
& Rohit Shetty Picturez’s Little Singham, launched in
collaboration with Discovery Kids, within a span of just 2 years,has emerged as one of the most famous IPs in the
country. Little Singham, an animated adaptation of
‘Singham’, India’s most successful supercop brand and one of the biggest
Bollywood blockbusters of all time, as described by Rohit Shetty, is a
story that reinforces the positive message that “the truth will always win over
dark forces.”
Sharing his thoughts
on Little Singham’s birthday, aptly celebrated on India’s Independence Day
August 15, Rohit Shetty, said, “I never thought when I created
Singham that one day, this brand will ring so loudly with children across the
country.”
“Little Singham has
made the rapid transition because the core values of Singham, a devoted, nation
loving cop who always stands for the truth. The young super cop is brave,
courageous, stylish and full on entertaining with a fun personality. He loves
his family, community, country and doesn’t hesitate to go out of his comfort
zone to support them,”added, Rohit Shetty. “I complement the team for
successfully developing such a wonderful IP and urge them to look at the world
as the next frontier.”
Discovery Kids has
launched a series of initiatives to celebrate Little Singham’s BIG birthday, a
special BIG birthday Music video featuring Little Singham’s friends and foes
coming together for the celebration, inviting kids across the country to share
their special birthday wishes.
Discovery Kids has
launched
“Discovery Kids is
committed towards bringing high quality content for the little minds that also
keeps them inspired.In a very short while, Little Singham has established a
strong hold in the hearts of Kidsnot only in India but internationally too the
fan following continues to grow. The love, the adulation that Little Singham
continues to receive is very encouraging, said, Uttam Pal Singh, Head
of Discovery Kids. We will be launching first of its kind initiative to
ensure that children can celebrate Little Singham’s birthday from their homes.”
Link to Little Singham’s BIG Birthday Music video - https://www.youtube.com/watch?
Join to celebrate Little Singham’s Birthday
Celebrations on 15th August at 11:30 AM followed by World
Television Premiere of the movie Desh ka Sipahi: Mission Josh.
Mumbai, August 13, 2020