BYJU’S, the world’s most
valuable edtech company, today launched a new campaign video to celebrate
Teacher’s Day in a special way. This digital film expresses gratitude to the
teachers and mentors who went above and beyond their call of duty to ensure
that students continue learning seamlessly even during the unexpected COVID-19
pandemic and the resulting lockdown.
Conceptualized and
created by Spring, the video highlights the role played
by teachers to overcome challenges and support students over the
last few months and sees different students thanking their teachers for various
reasons. While the role of teachers has always been special, this year it has
been even more special as teachers have gone the extra
mile to move online and reinvent teaching strategies to cope with
the new normal even as all schools, colleges and coaching centers were
shut down. The video further acknowledges and appreciates their
efforts to engage with their students during the
lockdown, making online classes from home a ‘class apart’, solving
their doubts, and embracing the new format of learning with so much
determination and passion.
In the early days of the
lockdown, BYJU’S teachers had adapted quickly to ensure uninterrupted learning
for students. Teachers at BYJU’S created a teaching space at their respective
homes and set up a home-studio to continue delivering online classes
seamlessly. As online platforms had become the only available study option
during this period, BYJU’S had made access to its content on the app free
during this period. Since the lockdown, BYJU’S has seen over 20 million new
students start learning from its platform.
This Teachers’ Day,
BYJU’S thanks all the teachers out there for embracing and adapting online and
tech-based learning.
National,
05 September 2020