Cricket.com Celebrates The Constantly Evolving Nature Of Cricket With “The Ever-Changing Game” Campaign

 

 

The campaign showcases the evolution of the sport and passion of Indian fans towards the game

 

Cricket.com - a one-of-its-kind cricket updates app, recently launched “The Ever-Changing Game” campaign showcasing the ever-evolving nature of the sport. The campaign consists of an audio-visual that exhibits India’s passion for the game and how has the sport been part of their lives right from gully cricket in childhood to T20 Leagues in adulthood and beyond.

 

 

Conceptualized by Ogilvy, the video shows India’s boundless fervour for the game and the variations in the way people played and enjoyed cricket over time. Capturing the true magic of the cricket in India, the video highlights the new change in following the sport through cricket.com as fans can experience cricket like never before.

 

 

The audio-visual begins with a group of kids waiting for a trolley to pass through the tracks at a corridor between salt farms. It further goes on to depict various aspects of cricket including boundaries, fandom, gentleman’s sports, ball, bat, worshipped Gods and so on. The narration further takes one through the journey of cricket over years. On the other hand, visuals take the viewer through transformation of sport from IPL to test cricket and gully cricket to a player being God for billions. The very well-crafted advertisement also appeals its audience to redefine the way cricket is followed by them.

 

 

Video Link: https://www.youtube.com/watch?v=iEU2D8Hz8eY

 

Cricket.com takes its user on a journey from ‘what is the score?’ to ‘what will be the score?’ keeping their favourite players in mind. The advanced statistical modelling and algorithms through machine learning enables the platform to show new narratives for cricketing conversations. These analytics are powered by Criclytics™, Head Digital Works’ advanced algorithm based data analytics platform to bring a whole new world of information to enjoy one’s game. Criclytics provides with interesting titbits pre-game, during a game and right after a match.

 

 

Apart from Criclytics, the platform has a few other interesting features where users can watch a match in 5 visual images similar to Instagram Stories, get quick bytes on live text commentary, and a visual representation of where a boundary shot was played & where it went in the ground.

 

 

 

 

 

 

 

 

National, September 8th, 2020