Contactless customer
experiences are fast becoming a norm in a wide range of industries amidst the
Covid19 pandemic. Experiential design studio Digital Jalebi has added a new
dimension to its business with a ‘No-Touch Activations’ vertical for brands.
Nikhil Joshi,
Co-founder, Digital Jalebi, said that in this ‘new normal’, there is a greater
awareness about the potential impact of no-touch activations. “We have
innovated and already delivered these activations by using audio sensors, body
tracking, hand gestures, expression tracking, etc,” he noted.
“Brands are also
looking forward to taking safety measures and providing a more connected,
autonomous experience by investing and leveraging new age technologies,” Joshi added.
Digital Jalebi has
been in the experiential business for eight years now, and four months back
there was no business due to pandemic. But in the last two months when clients
started approaching them, they could see a huge difference in their
expectations. And hence they started working to collate solutions for their
clients that would quickly boost client’s content using technology, to help
them deliver a better experience even during the pandemic.
The entire idea of
No-Touch Activations is to handle the entire set of apprehensions that
everybody has in the market about how we would get back to doing the events the
way they used to happen. With No-Touch Activations, Digital Jalebi is trying to
refine the interactions in a way that everything is already taken care of, for
both brands and their customers who are experiencing the activation.
The technology remains
the same; they are not using a new set of sensor tech, but the biggest
difference is the way they are using it.
“When we previously
used this No-Touch Activations technology, the exhibit design never really
allowed us to keep people apart from each other; the exhibits were always made
in a way that a lot of crowd would assemble. From a technology point of view,
there was still physical interaction involved.
But right now what
we are doing is, every exhibit we design, there is an underlined premise that
nobody would come close to each other and that is engraved in the design more
than the technology. So that is the big conceptual shift that we undertook with
the technology and still made sure that we deliver a good experiential solution
for the brand.” Joshi
explained.
4th September, 2020,