New Product Suite
Functionalities Include Social Media Protection, Tech Scam Protection &
More
McAfee
today announced its latest consumer security portfolio that includes enhanced
products with better user experiences and new features, including integrated
social media and tech scam protection. Meeting consumers in their current
realities, these new functionalities are designed to protect users from current
threats as they navigate professional and personal life from home.
“With
the convergence of home, office and school, today’s consumers need end to end
device and web protection that secures every aspect of their digital lives,”
said Venkat Krishnapur, vice president of Engineering and Managing Director,
McAfee
Security and Privacy Get a Boost
McAfee
Labs found an average of 375 new threats per minute via malicious apps,
phishing campaigns malware, and more, according to its McAfee COVID-19 Threat Report: July 2020.
To address these threats and combat emerging coronavirus-related scams,
McAfee’s product lineup includes the following updates and enhancements:
· Tech Scam Protection: McAfee WebAdvisor now provides a warning when
visiting websites that can be used by cybercriminals to gain remote access to
your PC, combatting the reported 128 crore total online fraud loss in
· Advanced Malware Detection: McAfee enhanced its machine learning
capabilities to improve overall time to detect emerging threats across devices
as well as added protection against file-less threats.
Improving the Customer Experience
Consumers
default to convenience over security, making protecting themselves online an
afterthought until it is too late, and they become compromised. Despite the
increase in online frauds during the pandemic, online payments in
At
a time where returning to previous routines is still uncertain and internet
usage continues to climb, McAfee recognizes consumers need intuitive solutions
that allow them to devote attention to what matters most to them right now,
including:
· A Better User Experience: An improved PC and app experience with easier
navigation and readable alerts, and clear call to actions for faster
understanding of potential issues.
· Updated Password Protection: Access iOS applications even faster with
automatically filled in user account information and passwords in both apps and
browsers on iOS devices.
Safety Now – and Into the Future
As
consumers globally continue to settle into a new way of operating, they rely on
the internet to live their connected lives- to get work done, seek
entertainment, connect with friends and family, conduct purchases, schooling,
and more.
·
Optimized
Product Alerts: Redesigned
product alerts, so consumers are better informed about possible security risks,
with a single-click call to action for immediate protection.
·
Social
Media Protection: To help prevent users from accidentally
visiting malicious websites, McAfee now annotates social media feeds across six
major platforms – Facebook, Twitter, YouTube, Instagram, Reddit, and LinkedIn.
·
Enhanced
App Privacy Check: Consumers
can now easily see when mobile apps request personal information, with app
privacy now integrated into the main scan of Android devices.
McAfee
is on a journey to ensure security allows users to be as carefree as possible
as more time is spent connected to devices as consumers navigate a new normal
of life from home. For more information on the consumer product lineup, visit https://www.mcafee.com/en-us/
MUMBAI,