Mi India Introduces A New TVC For The Popular Redmi Note 9 Pro Max - GADGET-INNOVATIONS


Mi India, India’s number one smartphone and smart TV brand, recently unveiled their latest TVC for the crowning glory of the Redmi portfolio in India - the Redmi Note 9 Pro Max. 


Redmi “Note” series has a massive cult following with over 185 million phones* sold globally till date. Not only that, but the previous generation Redmi Note 8 has been the #1 selling Android phone globally in Q1 – 2020*. With the launch of the Redmi Note 9 Pro Max in March 2020, Mi India aimed at re-inventing the experience by offering a perfect amalgamation of hardware and software. The global debut of the phone received a great response from Mi Fans and consumers alike. Observing the same, Mi India has now introduced a new TVC for Redmi Note 9 Pro Max. 


The 60-second digital edit features a visually rich maximalist aesthetic to underline the limitless possibilities of the device. The ‘Hero’ of the commercial – Redmi Note 9 Pro Max – is showcased zip-zapping through the video that focuses on features like its Pro 64MP AI Quad Camera, Pro 5MP Macro Camera, Pro 5020mAh battery & Pro Gaming with Qualcomm® Snapdragon™ 720G. The commercial is fast paced, almost breathless and is complimented with a very cool and catchy soundtrack. 


The non-stop action driven narrative of the TVC is from the POV of the device that is a reflection of what a true Mi Fan expects from his life and his Redmi device. The commercial has been conceptualized and executed by Bangalore-based agency partner Brave New world.


Link to the Television Commercial: https://www.youtube.com/watch?v=lrtALXZSJIc





From Xiaomi

From Brave New World

Sandeep KS

Associate Director, Redmi India Marketing


Yashi Bisani

Senior Brand Executive, Redmi  India Marketing

Nivina Hameed

Creative Director


Joseph Thomas

Creative Supervisor


Manan Trivedi

Creative Producer


India, 15th September 2020