The
public cloud market to reach ~ ₹ 630 billion by FY2025
As the country continues embracing the cultural and behavioural shift
towards digitalization, businesses (large, medium, small, micro) also continue
to be disrupted by advanced technologies and the COVID-19 pandemic has
fast-tracked digital transformation of companies across all verticals. In this
context, the National Association of Software and Services Companies
(NASSCOM) today launched their report titled ‘SMB Cloud
Adoption in
SMBs are the backbone of
The COVID-19 pandemic has severely impacted the SMB segment and they
have struggled with liquidity crunch, lack of demand and lack of an alternative
operational model.
However, according to the report findings, SMBs that have an online
presence have shown greater resilience and are expected to see short-term
revenue gain.
And this is a very important lesson: Technology adoption can help SMBs become
more resilient and better equipped to handle disruption and also enhance their
global competitiveness. And cloud computing is one of three fundamental
technologies in this digital transformation journey (the other two being big
data analytics and cybersecurity).
As per the report, SMBs in
While technology-first segments (e-Commerce, IT-BPM firms) lead in cloud
adoption followed by BFSI, media & entertainment, retail, automotive,
healthcare and manufacturing are emerging verticals for adoption.
COVID-19 has accelerated cloud adoption for SMBs also as they seek
business continuity and collaboration in a distributed environment. This is
driving demand for collaboration & conferencing tools, CRM, BI, marketing
and security tools as well as managed services.
Cloud adoption has helped customers see benefits across costs,
productivity, reduced complexity and faster query resolution; customers have
seen 20-25% increase in productive gains and 15-20% of operational cost
reduction.
The recent onset of the COVID-19 pandemic has taken this disruption to
the next level and is forcing companies to re-think their businesses and
business models. Enabling business continuity, improved collaboration, a shift
from offline to online as the primary channel of engagement with clients, cost-effectiveness, managing security with the increase in cyber-attacks especially during
remote working are leading drivers of cloud adoption by SMBs. Technology
Adoption particularly cloud will play a key role in this journey. In the
current pandemic scenario, cloud will enable business continuity for SMBs, help
expand customer segments across geographies and verticals, lead to cost
optimization and help them innovate/customize their products/services as per
customer needs.