~Individuals can interact-before-matching by hosting a
Room and beginning a 5 Minute audio conversation with other platform users~
~Revamps the entire concept
of Online Dating~
~Aims to replicate the
experience of meeting people at a restaurant or pub through the app~
Once a host has created a Room, any numbers of
users can join and wait for their turn for an audio conversation. All
conversations that take place within a Room are broadcasted and can be listened
to by any Aisle user. Each conversation between a host and a guest lasts for 5
minutes – after that, the host can either choose to match or to pass. Both
parties are also given the option to end the conversation at any time with the
‘Pass’ button. Each participant is also shown a ‘fun and desi’ icebreaker in
the form of a trivia question in the beginning of a call. Furthermore, to
ensure the host’s privacy, no notification is sent when they create a Room.
However, hosts do have the option to prevent people they’ve already matched
with from seeing their Room.
The COVID-19 pandemic has
forced the world to adjust to a new normal. Safety concerns and the
restrictions on social gatherings have made casual meetings at pubs,
restaurants, and other public venues an unlikely prospect. Through its newest
feature, Aisle hopes to recreate this experience and give adults looking for
meaningful relationships the chance to interact naturally in a secure, online
environment.
Rooms launched two weeks back, is a
free feature available in Beta to a few selected customers only. It will be
rolled out to the entire user base in Q1 2021. During this period, Aisle
streamed over 10,000 minutes of conversations per day. This figure is
expected to increase 20x by 2021. Each Rooms’ session was found to last
approximately 14 minutes, with 70 per cent of men and 50 per cent of women
utilising the feature.
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