The new data server aims to serve advertisers and publishers through
effective ads delivery in North Asia
Criteo
(NASDAQ: CRTO), the global technology company powering the world's marketers
with trusted and impactful advertising, today announced its newest data
center in
This is Criteo’s third data center in
The data center was
built to allow for high performance with the latest technologies while being
sustainable, running on less power and less CO2 emission.
Currently, 84% of consumption energy from Criteo’s data centers are compensated by renewable energy production
sources through REC (Renewable Energy Certificates). This is a 9% increase compared to 2018 at 75%. Criteo has set a
goal of using renewable energy to run its data center at 100% capacity in the near future.
The New
This new data center footprint was
built on-premise and runs at
its core a 400G IP fabric. All servers will be connected using
25Gbps interfaces, allowing faster data
access with shorter computing time. The new
servers boast 2 – 3x faster and better performance, with one server operating
on the equivalent of up to four older
servers while offering an optimized QPS per watt ratio. This allows
for cost savings due to the need to purchase fewer servers. The new data center
uses the latest technology with an improved density per rack and has 400m2 of server space.
Currently, Criteo operates 8 data
centers globally and owns up to 45,000 servers in North America,