● Over a lakh retailers, most of which are small kiranas, across over 3,000 pin codes, shopped at Best Price and Flipkart Wholesale during The Big Billion Days
● Flipkart Wholesale app, which currently serves 16 cities, saw 5X growth in total orders during The Big Billion Days sale
● Best Price’s share of e-commerce transactions more than doubled during the sale
● Bharat dominated The Big Billion Days with 40% sale for Flipkart Wholesale and 95% sale for Best Price coming from tier 2 and tier 3 cities
● Top brands such as Hindustan Unilever, P&G, Nestle, Britannia, Amul, Haldiram, Cadbury, Red Bull, Lays, Dabur, Garnier, Bombay Dyeing, Raymond, Puma, Nivea, Borosil, Duke, Action, Liberty, Red Tape, as well as hundreds of MSME suppliers participated in the sale across Flipkart Wholesale and Best Price
Kiranas and retailers across the country joined the festive cheer as Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group, and Best Price cash-and-carry stores hosted ‘The Big Billion Days’ sale for the first time.
Over a lakh retailers, most of which are small kiranas, from more than 3,000 pin codes, shopped at Best Price stores and its e-commerce channels, and on the Flipkart Wholesale app from October 16 to October 21, when the Flipkart Group came together to bring a uniquely inclusive event for the country - ‘The Big Billion Days’.
Members of Flipkart’s B2B businesses reaped up to 60% savings on a variety of merchandise in categories such as packaged food, home care, personal care, electronics and appliances, apparel, footwear and general merchandise.
BHARAT GOES DIGITAL
For Best Price, the share of e-commerce transactions more than doubled during this event, with cities such as Guntur, Amravati and Rajahmundry dominating digital uptake. Olive oil, ghee and hot beverages were the highest selling categories on Best Price’s website and app.
The Flipkart Wholesale app, which currently serves 16 cities, saw five times surge in total orders during the Big Billion Days sale. Almost half of this demand came from smaller towns like Mysuru, Meerut, Agra, Chandigarh, and Ghaziabad.
TOP TRENDS
Sugar was the highest-selling item across Best Price stores and e-commerce channels, indicating that the country is bracing for yet another sweetness-induced festive season. Small towns such as Amravati, Bhopal, Guntur, Kota, etc, led the demand for Best Price. Hot beverages such as tea and coffee remained a high-demand category as well.
Sports shoes and T-shirts were top-selling categories on Flipkart Wholesale during the sale. The digital B2B marketplace witnessed continued demand for casual and loungewear in addition to seeing a surge in ethnic wear, especially from Surat and Jaipur as fashion retailers gear up for the festive season.
There was also an uptick in demand for trendy fashion products such as slogan T-shirts, flared and ripped denims, and bright coloured footwear.
BRAND SPEAK
Top brands such as Hindustan Unilever, P&G, Nestle, Britannia, Amul, Haldiram, Cadbury, Red Bull, Lays, Dabur, Garnier, Bombay Dyeing, Raymond, Puma, Nivea, Borosil, Duke, Action, Liberty, Red Tape, as well as hundreds of MSME suppliers participated in the sale across Flipkart Wholesale and Best Price.
Bengaluru - October 22, 2020
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