focused on delivering disruptive products
for performance seeking gamers and content creators, ‘in’ is set to represent
Micromax Informatics Ltd.,
The new avatar is inspired by the fun, bold and
aspirational Indian millennials, who are looking for performance oriented
products for their digital journey on the go and are set to drive India ’s success
story. The brand colour and overall visual identity is inspired by India ’s blue
colours - the blue that we are recognized by. With its brand promise to bring
uncompromised performance and a secure user experience, Micromax plans to
holistically build and grow the smartphone ecosystem, where Indian consumers
can truly benefit.
To begin the strategic re-entry into the smartphone segment,
Micromax plans to invest INR 500 crore and will build products from ground-up
for the new-age Indian consumer. It will be introducing a new range of
smartphones under the ‘in’ brand.
Micromax has state-of-the-art manufacturing facilities across
2 locations in
Micromax has many firsts to its credit including the Longest
Battery Phone, Dual SIM Phone, Qwerty Device, Gaming Device, Women’s Line of
Devices, Universal Remote Control Phone, MTV Phone, Dockable Bluetooth Device
and Edutainment Tablet.