Micromax Introduces Its New Brand Avatar - ‘in’ - GADGET-INNOVATIONS


focused on delivering disruptive products for performance seeking gamers and content creators, ‘in’ is set to represent India in the smartphone segment

Micromax Informatics Ltd., India’s very own consumer electronics brand, today unveiled a new sub brand - ‘in’, as it makes a comeback in the smartphone segment. The announcement comes on the heels of the PLI approvals sanctioned by the Government of India, moving a step closer to realising the vision of Atmanirbhar Bharat.


The new avatar is inspired by the fun, bold and aspirational Indian millennials, who are looking for performance oriented products for their digital journey on the go and are set to drive India’s success story. The brand colour and overall visual identity is inspired by India’s blue colours - the blue that we are recognized by. With its brand promise to bring uncompromised performance and a secure user experience, Micromax plans to holistically build and grow the smartphone ecosystem, where Indian consumers can truly benefit.


To begin the strategic re-entry into the smartphone segment, Micromax plans to invest INR 500 crore and will build products from ground-up for the new-age Indian consumer. It will be introducing a new range of smartphones under the ‘in’ brand.


Micromax has state-of-the-art manufacturing facilities across 2 locations in India including Bhiwadi and Hyderabad. The brand has a capacity of producing over 2 million phones per month. Furthermore, the brand is working on strengthening its already established retail and distribution network. Currently it has a retail presence of more 10K+ outlets and over 1000+ service centres across India.


Micromax has many firsts to its credit including the Longest Battery Phone, Dual SIM Phone, Qwerty Device, Gaming Device, Women’s Line of Devices, Universal Remote Control Phone, MTV Phone, Dockable Bluetooth Device and Edutainment Tablet.





India, October 16th, 2020