Mzaalo, a blockchain-based Video Streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for viewing content on the platform. Mzaalo's system is secured by blockchain, trusted infrastructure for content and brands to own engagement and commerce for their users.
The AVOD platform offers consumers 50,000+ hours of
premium content from over 25 content partners. The content library features a
mix of Bollywood and Regional Movies, Original series, music videos, linear
television programing and more that will be available in Hindi and nine other
Indian regional languages.
The wide-ranging content catalogue will attract
users who can enjoy an immersive experience in which they can earn for watching
content, interacting with the community, inviting friends as well as sharing,
liking, and commenting on social media platforms. The process of watching
content and being incentivized in the form of blockchain-based rewards adds to
Mzaalo's credibility in building engagement, loyalty and driving growth.
The earned reward coins are stored in the users'
digital wallets and can be spent on premium experiences, physical merchandise,
partner products and services, digital goods, games, and charitable giving.
Mzaalo plans to on-board established brand partners spanning across range of
categories such as health & fitness, fashion, accessories, electronics,
travel, wellness, and much more.
Mzaalo has conducted consumer research across the
country to understand user sentiments towards sharing personal data on various
platforms and the process of selecting winners and rewarding customers.
Understanding the requirement of user privacy and data protection, Mzaalo
created an ecosystem that addresses consumers' needs by providing a rewarding
entertainment experience in a trusted environment.
Mzaalo shall adopt a secured Decentralized Ledger
Technology (DLT) to establish a trusted entertainment ecosystem where
participants derive value from their contribution to the network. Additionally,
users will be empowered to take control of their digital identity and shall be
gratified for valuable behavior such as providing engagement on the platform
through recommendations and for bringing peers onto it.
Mumbai, 28th October 2020