From training support to branded content creation and marketing, ONE and Mi India innovate across sports and technology performance that’s ‘Made in India’
The largest global sports media property in Asian history, ONE Championship™ (ONE), today announced a strategic partnership with Mi India, India’s No.1 Smartphone and Smart TV brand. ONE Championship and Mi India will work together on a variety of training enablement, marketing, and branded content initiatives, in support of Indian athlete and hero Ritu “The Indian Tigress” Phogat, as she competes on the largest global stage of martial arts competition.
Phogat, an Indian Wrestling Champion, is scheduled to face Cambodian Kun Khmer World Champion Nou Srey Pov in a three round mixed martial arts contest at ONE: INSIDE THE MATRIX, scheduled for live global broadcast on Friday, 30 October from the Singapore Indoor Stadium in Singapore.
The partnership includes Phogat endorsing Mi India products in her daily workout routine. She will extensively use the new Mi Smart band 5 to track her fitness progress in training camp, monitor step count, heart rate, sleep analysis, and much more. In addition to this, the ONE Championship Social Media Team will be equipped with the latest Mi 10, Xiaomi’s flagship smartphone offering, to capture behind-the-scenes action and the most exciting moments of the event in stunning detail with its 108-megapixel Quad Camera.
Phogat, from the famous Phogat wrestling family of India, won three Indian national championships in wrestling before taking gold at the 2016 Commonwealth Wrestling Championships in Singapore. The following year, she won a Silver medal at the prestigious World Under-23 Wrestling Championships in Poland, becoming the first female Indian wrestler to do so in the process. She now competes in the ONE Championship atomweight division in mixed martial arts, with her ultimate goal to make her country proud with her performances on the global stage and to become India’s first mixed martial arts World Champion.
Catch Ritu Phogat inside the ONE Circle on 30 October, 6:00pm IST onwards on Star Sports Select 1 & 2, Disney+ Hotstar, and through Mi TV PatchWall.
30 October 2020 – Singapore
