Adding excitement and
strengthening the essence of kindness this Diwali, OPPO, a premium global smart
device brand today rolled out a new campaign to #BeTheLight To Spread
The Light and launched a Diwali edition F17 Pro. Imparting greater
meaning to celebrations, the campaign encourages people to illuminate the world
of others this Diwali with acts of kindness and spread joy. Crafted
specifically for the Indian consumer and inspired by the festival of light,
OPPO also launched a stylish new Diwali edition F17 Pro that exemplifies the
colors of Diwali with its vibrant and gradient color scheme.
Adding to the joy of the festive vibes, OPPO today launched the Diwali edition F17 Pro that echoes the spirit of Diwali with its design and features a mix of bright colors on its back panel, which makes the handset look sleeker than ever. Inspired by the theme of this festival, the smartphone embodies a combination of gold, green and blue colors with a matte texture on the back for a more concise and unified. Furthermore, the unified design creates a smoother and thinner visual effect, and prevent the colors from looking too dense, which makes the phone even sleeker.
With an aim to spread the message of positivity and warmth, OPPO
hopes to bring people together this Diwali amidst the ongoing challenges and
sweeping changes happening all around. Featuring three trendy colors, the
smartphone features the highly popular Shiny Matte Finish that ensures a
mesmerizing pattern whenever the light hits the surface. Coupled with an
all-new color scheme, the F17 Pro promises to bring people together and
make capturing memories an enjoyable affair.
Strengthening its
commitment to the Indian market with its
Conceptualized by Publicis
and shot on the backdrop of the surreal mountains, the Diwali campaign
microfilm narrates a story of a young boy and girl who have been wishing to
burst crackers on Diwali. One day, the boy finds a half-burned sparkler and
keeps it close to him for an entire year, waiting to celebrate Diwali next
year. Upon losing the sparkler, the boy feels that his last hope of making
their Diwali special has been lost. However, his tuition teacher recognizes his
emotions attached to that sparkler and gifts him a full box to lighten up his
mood and make the festival even more special for him.
The brand film primarily
highlights how one sparkler could instill a ray of hope for the young boy to
fulfill his promise to the young girl and brighten up their Diwali moments. The
film perfectly captures the emotions and innocence of the young boy and
emphasis on the fact that Diwali is all about being that hope in the life of
others that might bring a smile on their face and brighten up their festival.
With this emotional film, OPPO aims to motivate people to #BeTheLight
To Spread The Light this Diwali and capture these precious moments
with the F17 Pro.
National, 19th October 2020