·
A Green
initiative aimed at increasing consumer safety, enhancing buying experience and
reducing carbon footprint through retail
·
Will aid consumers in making informed decisions
about products before visiting their neighborhood retail stores
Through the e-catalogue, consumers will
be able to browse the entire range of smartphones, wearables, televisions and
other digital appliances such as refrigerators, washing machines, air
conditioners, air purifiers, smart ovens and sound devices.
The e-catalogue offers complete
understanding of product features to the consumers via showcasing of product
benefits, high-resolution pictures and unboxing videos. Consumers can
shortlist and compare models within each product category on key
specifications. The e-catalogue offers similar look and feel across product
categories for a consistent experience.
The e-catalogue also empowers the brand’s retail partners to engage
seamlessly with their patrons, especially ahead of the upcoming festive season
as they can now easily share product related information with consumers through
emails, WhatsApp messages and texts.
In the current situation, with consumer well-being
and safety being of paramount importance, the e-catalogue is aimed at aiding
consumers in making informed decisions about products from the safe environment
of their homes ahead of visiting their neighborhood retail stores.
While reiterating the brand’s commitment towards
Green initiatives, the e-catalogue is also optimized for mobile viewing.
Consumers do have an option of downloading low-resolution or high-resolution
e-catalogues for facilitating viewing despite bandwidth issues, if any. Samsung
plans to update e-catalogues regularly with information on latest products.
GURUGRAM,
.JPG)
