Launches clean & natural makeup collections in India
Belora Cosmetics, First Made Safe™ certified colour cosmetics brand across Europe & Asia, today announced its launch in India with the introduction of clean & natural makeup collections. Belora is launching with face & lip products with an eye range coming soon after.
Highlights include deeply pigmented ultra-long stay liquid lipsticks that do not cause drying of lips, natural primer with deep moisturization & natural BB Cream with SPF 30, infused with nourishing oils. With this, the company begins its journey to provide the skincare infused & high-performance makeup without harmful chemicals commonly found in makeup. All formulations are super lightweight, hydrating & packed with naturally-derived, skin-loving ingredients.
The brand promises to its customers to look their glamorous best with skin friendly makeup, without the sham of any harmful ingredient! It is the FIRST MADE SAFE™ certified makeup brand across Europe & Asia. This means all Belora products are manufactured with only safe ingredients. In fact, there are only a handful of makeup brands across the world to bag this certification.
The products are manufactured as per European Union & Made Safe™ guidelines & dermatologically tested. The experts at Belora have created a BS (Bad Stuff) list of 2000 harmful ingredients that they will never use. This list has been created with latest guidelines from European Union & Made Safe™. As per regulations, EU has one of the most stringent parameters & bans 1641 ingredients. Belora BS list includes all these ingredients & more.
New Delhi, November 18, 2020
.JPG)
