Mi India Emerges As The Top Brand For Delivering Top-Notch Quality Smartphones : RedQuanta - GADGET-INNOVATIONS

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Mi India Emerges As The Top Brand For Delivering Top-Notch Quality Smartphones : RedQuanta

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Scores 86% for post purchase satisfaction and 83% in recommendation rate as per RedQuanta



Mi India, India’s number one smartphone and smart TV brand for the second year in a row emerged as the top brand for delivering top-notch quality smartphones measured via having the lowest failure rates in the smartphone industry . The findings came from an expansive study conducted by RedQuanta, a leading customer intelligence firm across more than twenty-five cities, with over a thousand respondents.


The objective of the study was to evaluate the major smartphone brands in the market on parameters determining the perceived quality of a smartphone. These parameters included camera performance, battery life, durability and value for money wherein Mi India was ranked as No. 1 in two of these features i.e. Camera and Long Battery Life. In addition to this, the brand also came on top for its Affordability. When asked about what mattered most to them, users placed the greatest weightage on “good quality” leaving behind other factors such as price & brand popularity and Mi India topped this aspect. Further, Mi India also scored 86% on post purchase satisfaction and 83% in recommendation rate.


Methodology 

  • Parameters included High Quality, Camera performance, Affordability & Long battery life

  • Conducted Online survey & shared via email and SMS









India, 4th November 2020







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