Flipkart Wholesale App For KIRANAs, MSMEs Business, Best Price Cash-And-Carry Business In 2020 - GADGET-INNOVATIONS

Flipkart Wholesale App For KIRANAs, MSMEs Business, Best Price Cash-And-Carry Business In 2020

Share This


● Flipkart Wholesale app, which currently offers fashion products to retailers in 23 cities, saw 75% month-on-month growth in customer base since launch in September


● Flipkart Wholesale has seen runaway success with 90% month-on-month growth in transactions on its platform since its launch, signalling kiranas’ trust in the Flipkart group


● Best Price cash-and-carry business saw e-commerce adoption among members grow 10X during the year with large traction from small cities such as Kota, Guntur, Rajahmundry, Aurangabad, Karimnagar, Amravati


● Over 95% of overall sales at Best Price cash-and-carry stores were on account of members in tier 2 and tier 3 cities across nine states in the country

Over a million small retailers in the country and hundreds of MSMEs continued to repose their faith on online platforms and digitisation as the entire retail ecosystem opts for e-commerce as a mode of doing business during the challenging times of the pandemic. Flipkart Group’s B2B businesses -- Flipkart Wholesale and Best Price cash-and-carry stores -- have witnessed an increased uptake of e-commerce in 2020.


Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group which was launched in September, and 29 Best Price modern wholesale stores enabled growth and prosperity for small kiranas by offering a wide range of selections at great prices.




Flipkart Wholesale app which currently offers fashion products -- clothing, footwear and accessories -- to retailers across 23 cities has also just launched the grocery category in NCR on its platform.


Fashion retailers, who were not able to travel to fashion hubs for sourcing products in the aftermath of COVID-19, came on board Flipkart Wholesale which is a one-stop destination for a wide selection of men’s wear, women’s wear, kidswear and footwear from hundreds of suppliers across all the fashion mandis of India such as Jaipur, Kolkata, Mumbai, Kanpur, Delhi, Surat, Agra, Tirupur, among others.


Flipkart Wholesale has already recorded 50% month-on-month growth in fashion category suppliers and enabled 2.5 lakh listings on its platform since its launch, delivering a major boost to MSMEs in the country and helping realise the Atmanirbhar Bharat dream.




Within just a few months of its launch, Flipkart Wholesale app has become a runaway success with 90% month-on-month growth in transactions on its platform. Encouraging trends have emerged from retailers in small towns who have taken onto e-commerce as a preferred mode to do business at ease. Infact, one in every five customers on Flipkart Wholesale is from tier 2 or tier 3 cities.



Through the year, Best Price cash-and-carry business worked closely with its supplier partners on transportation and logistics and significantly ramped up e-commerce and delivery capabilities to ensure members could order and receive products conveniently amidst the pandemic. As a result, its e-commerce channels saw a significant uptick.


E-commerce adoption by Best Price members grew over 10X across 29 stores, with smaller towns such as Meerut, Kota, Guntur, Rajahmundry, Aurangabad, Karimnagar, Amravati and Vijayawada accounting for a large part of the e-commerce traction at Best Price, which signals a surge in Bharat transacting online.




Flipkart Wholesale app saw 75% month-on-month growth in customer base since launch in September. This growth is the affirmation of the trust that kiranas place with e-commerce and the potential it has to enable convenience, value for products, reach and selections, thus helping small businesses thrive.


Despite the challenging business environment posed by the pandemic, Best Price launched a new store in October in Tirupati to cater to kiranas and small businesses. The newly launched store in Tirupati is Best Price’s 29th store in the country where it is present across nine states, and serves kiranas, offices & institutions, and hotels, restaurants and caterers (HORECA) through a membership model. The launch of the new Tirupati store further ensured that the retail ecosystem has a safe and robust omnichannel option for retailers who are constantly looking for avenues for business continuity.






Best Price’s suppliers, most of which are MSMEs, showed exemplary entrepreneurship amidst the pandemic and created opportunity out of adversity. Rahul Bajaj, Director of Shree Shakti Enterprises, who has been selling kitchenware to Best Price stores for the last decade, pivoted to manufacturing hands-free sanitiser dispensers and hand wash stations at a time when the outbreak had just started. Best Price helped this supplier during the product building stage through insights on technical feasibility and commercial viability.


Babita Gupta of Sarangi Creations, who sells bed sheets and pillowcases to Best Price stores, pivoted to selling cotton masks during the lockdown using surplus cloth she had at her factory. Ananth Sagar of Sagar Asia Pvt, a ladder supplier, pivoted to building disinfection tunnels and COVID testing booths and supplied these to local hospitals. Flipkart Wholesale’s connection with the retail ecosystem helped several MSMEs become atmanirbhar (self-reliant) despite challenges posed by the pandemic.