Flipkart’s Latest Ecosystem Partnership Makes Smartphone Purchases More Affordable For Millions Of Indians

~ Launches a subscription-based offering that guarantees money-back on new smartphone purchases after a 12 or 18-month tenure

Flipkart, India’s homegrown e-commerce marketplace, has introduced a unique ‘Flipkart SmartPack’ offering that enables millions of Indians to purchase new smartphones in an affordable manner. By paying for a 12 or 18-month SmartPack subscription, starting January 17, 2021, consumers can purchase a brand new smartphone on the Flipkart app with a 100% money-back guarantee. 

This launch comes at a time when customers across the country are seeking economical smartphone upgrades that help them access important services from education to healthcare and entertainment. It marks an important development for the category, which has been witnessing strong demand in the affordable to mid-premium segment in a post-pandemic world, from both metros and tier 3+ regions alike. Leveraging its valuable ecosystem partnerships with leading smartphone brands and service partners, Flipkart has created this industry-first offering that is equally relevant and affordable. With this introduction, Flipkart is helping people reimagine smartphone ownership - in a world where smartphones are the new essentials in our lives. 

Customers can choose from a range of SmartPacks which include in-app services from SonyLiv Premium, Zee5 Premium, Voot Select, Zomato Pro, Cult.fit Live and Practo Plus, among others. They can avail the SmartPack of their choice on most smartphone models in the Rs 6,000-17,000 price range, across popular brands like realme, POCO, Samsung, Redmi, Motorola, Infinix, OPPO, vivo and more. Customers will also be able to avail a wide range of offers from fashion and hospitality brands as part of their SmartPack.

All services in the SmartPacks are offered at the same or lower price as the monthly packs offered by the respective service providers on their platforms, exclusive of their discounts.

For more information on how to avail a Flipkart SmartPack, visit  https://www.flipkart.com/pages/smartpack-faq 

Bengaluru – January 13, 2021