- This path breaking milestone comes in less than 5 years of its operations
- To celebrate this momentous journey, itel launches its new brand essence for 2021 -‘itel hai. Life sahi hai.’
- Plans to launch new range of Smartphones for customers bundled with trendy technology at affordable price
Taking its success story forward, itel today announced seven crores+ happy customers in India. This milestone comes in less than five years of its operations. The journey from six crores to seven crores has been the fastest for itel so far – in over 6 months’ time, which is a testimony of customers' trust, acceptance and reliability on the brand. Customer-centricity, robust distribution network backed with strong service support and localized marketing communication approach are the four key pillars for itel’s success story in India.
Since its inception, itel has been instrumental in democratizing technology for all, thereby empowering consumers with trendy technology, backed with affordability and accessibility. itel has equipped, enabled and empowered customers with its magical portfolio over the last few years, aligned with its brand philosophy of ‘Har Haath Mein Jaadu’. As it builds on this momentum, the year 2021 will see itel leapfrogging towards its new brand vision ‘itel hai. Life Sahi Hai.’ The new vision connotes - enjoying a better life with itel’s range of products and services.
To celebrate this path-breaking achievement, itel is soon going to launch flagship products across categories. The launches will be aligned with its new brand vision of empowering consumers to realize the true potential of digitalization. itel’s every innovation is backed by its core values—commitment towards customers, providing value for money, reliability, and accessibility, that helps the brand to create a difference for itself.
New Delhi |7th January 2021
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