Renault started the New Year in top-gear
with the global debut of its all-new sporty, smart and stunning B-SUV, the
Renault Kiger. Wizcraft International was appointed to manage the car’s global
unveil, held on 28th January at Andaz Delhi.
Strict safety protocols were put in
place with this being the first major on-ground car launch event since the
pandemic. There were separate events for the media and the dealer partners in
the afternoon and evening respectively. A unique and immersive microsite was
developed for the global audience to experience the Renault Kiger launch. The
event was also live-streamed across 40 cities in
The
venues sported #theKigerlife branding. Unique 360-degree photo-op had the
people jumping with joy. The ring game had everyone aiming for Sporty, Smart
and Stunning. Experience zones and social media wall ensured an engaging
experience before the main event. A stunning dance performance by Shakti Mohan
accompanied with stage-mapping, 270-degree LED graphics and synchronised lights
and music set the stage for the spectacular unveil.
11th February, Delhi
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