With performance marketing and tech-driven initiatives, Prabhakar Tiwari has been instrumental in the company’s rise as a millennial-centric, digital-first Brokerage House
Angel Broking, the fourth-largest brokerage house of the nation, has further fueled its growth by re-designating CMO Mr. Prabhakar Tiwari as the new Chief Growth Officer. In his new role, Mr. Prabhakar Tiwari will now also head Sales at Angel along with Marketing. He will be responsible for both client acquisition and Sales Transformation.
An IIM Bangalore alumnus, Mr. Prabhakar Tiwari has led Angel Broking’s marketing transformation since 2019. He has played an instrumental role in expanding the brokerage house visibility through several award-winning campaigns along with a strong focus on performance marketing and technological integrations such as leveraging web and app analytics and AI/ML based retargeting campaigns. Under his leadership, some of the notable campaigns include ‘#DontBeAChomu’, ‘#ShagunKeShares’, ‘Aage Badhne Ka Smart Sauda’, and ‘Ek Nayi Shuruaat’. He has previously also held key positions across several leading consumer and digital companies such as Marico, CEAT and PayU.
Speaking on the development, Mr.Dinesh Thakkar, CMD, Angel Broking said, “At Angel Broking, Prabhakar has built a distinct candidature with his attention to detail and a ‘never say never’ attitude. His working style is unique. He always keeps his team high-spirited and driven towards actionable goals. Still, we believe his true potential is yet to be tapped and are happy to announce his re-designation as Chief Growth Officer.”
Angel Broking is making rapid advances into tier II, tier III and beyond cities – while also receiving massive footfall of millennials from urban regions. We have recently launched several millennial-centric offerings including Smart Money (education), SmartAPI (automated trading), International Investing in partnership with Vested and ARQ Prime (investment engine) alongside others. We have further extended best of services to our customers with third-party integrations.
Mumbai, 5th March, 2021
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