GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today launched a new integrated marketing campaign encouraging small local businesses in the country to create an online presence for their business. Aligned with the government’s ‘Vocal for Local’ mission, GoDaddy aims to support local businesses in India by helping them build their own website easily and at an affordable price.
For this campaign GoDaddy will be working with its current brand ambassador in India and one of the world’s most renowned cricketers, MS Dhoni. He will be seen in the character of Bijness Bhai, a helpful business mentor, guiding and encouraging small local business owners to build their presence online to reach a larger set of customers and grow their ventures successfully.
In line with the company’s commitment to offer support in local languages, the campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu. This will help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.
GoDaddy worked with Tilt Brand Solutions, a Mumbai based creative agency, to conceptualize and create fun and quirky television commercials (TVCs) as part of the campaign. In these TVCs Dhoni, as the perfect Bijness Bhai, is seen encouraging small local businesses to ‘make in India and sell in full India’ by building a website with
GoDaddy’s online tools and solutions. Using an intriguing narrative, this campaign coalesces with the government’s Atmanirbhar Bharat mission of promoting local small businesses, and GoDaddy’s support for encouraging everyday entrepreneurs to come online.
Currently one of the TVCs has been released on GoDaddy’s official social channels, and will be live across TV and other digital platforms in the coming few days. See the TVC here – https://www.youtube.com/
GoDaddy offers an integrated suite of online products ranging from domain names, hosting, website building, email marketing, security protections and an online store. GoDaddy offers 24/7 customer support, locally and in regional languages, to help guide customers in the growth of their venture, and to find the tools that best meet their needs.
New Delhi, March 22, 2021
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