PlayerzPot Smashes It Out Of The Park With Its New Brand Anthem! - GADGET-INNOVATIONS



Presenting Khela Kya by KaamBhaari, starring Bhuvneshwar Kumar and Smriti Mandhana 



The excitement around the 2021 IPL is at fever pitch and cricket-crazy fans and fantasy players are having a field day. It’s the perfect time for India’s leading fantasy gaming platform, PlayerzPot, to launch their new groovy-as-hell anthem – which is just what they’ve done. Khela Kya, a killer, vibrant hip hop number is PlayerzPot’s dedication to the fun and excitement of fantasy team building that unites all fans during the IPL.


The anthem is performed by India’s hottest new rapper, KaamBhaari (real name, Kunal Pandagale) and features him in the video alongside Bhuvneshwar Kumar and Smriti Mandhana in never-seen-before glam avatars.

The anthem paints a bright and fun picture of the world of PlayerzPot, aka India ka Naya Maidan, where people of all skills and gaming preferences unite and have a blast. With the edgy and ultra-cool voice of KaamBhaari, of Gully Boy fame, behind it the anthem is picking up fans everywhere it goes. The anthem pumps up fans for the upcoming cricket carnival and asks them one simple question – have they made their team on PlayerzPot yet? Or rather, PlayerzPot pe khelakya?

The anthem and its digital video commercial will be rolled out across Disney+ Hotstar and all PlayerzPot touch points and digital platforms. It has been conceptualized by Interactive Avenues and created by Prime Focus India. The exciting energy and peppy tune of the new song, makes it the perfect contender to be the sports anthem for the ongoing IPL season.

“We wanted to create something super catchy and fresh for the category. Something that immediately sets PlayerzPot apart from the rest. We think we’ve done that with this anthem. People will see Bhuvi, Smriti and KaamBhaari in completely new, glam avatars in PlayerzPot’s new anthem – Khela Kya?” Says Eshwari Pandit, Creative Director at Interactive Avenues

“To complement the fresh and edgy new look of the brand, we felt we needed a video that matches that energy. We felt that a rap video with a booming bassline and bright pop colours and cool graphics captures the world of PlayerzPot beautifully. It’s unlike anything in the category.” Says Suraj Talaulikar, Creative Director at Interactive Avenues


The brand will also come up with a hook step challenge to increase the engagement towards its audience. The leading fantasy gaming app will invite the audience to recreate the hook step of the DVC (digital video commercial) and the top 5 winners will be rewardedwith exciting prizes from PlayerzPot. All you have to do is to upload your reel to participate and tag @PlayerzPot_official.


#PlayerzPot #KhelaKya #FeelItReelIt #T20 #T20Season #T202021


The anthem and its corresponding music video depict the enthusiasm and joy experienced by the common man when their favourite team or players win and invites them to join in the celebrations with them, on a deeper level!


Check out the DVC here: