· The world's leading cloud provider and the #1 CRM platform are making it easier for developers using both technologies to build and launch customer applications, natively leverage AWS services in Salesforce, and securely connect data and workflows across both Salesforce and AWS
· Customers can innovate faster with pre-built applications that combine AWS and Salesforce Customer 360 - making it easier for organizations to seamlessly deploy AWS's voice, video, and AI services natively with Salesforce business applications
Amazon Web Services, Inc. (AWS), an Amazon.com Inc. company (NASDAQ: AMZN), and Salesforce (NYSE: CRM), today announced a significant expansion of their global strategic partnership that will make it easy for customers to use the full set of Salesforce and AWS capabilities together to quickly build and deploy powerful new business applications that accelerate digital transformation.
The partnership will drive customer value through new and enhanced unification between AWS and Salesforce products. Developers will now be able to build and launch custom applications that extend the power of both platforms by connecting Salesforce data and workflows natively into their solutions running on AWS, and make it easy for Salesforce developers to integrate AWS data and workflows into their Salesforce applications.
Salesforce will also embed AWS services for voice, video, artificial intelligence (AI), and machine learning (ML) directly in new applications for sales, service, and industry vertical use cases. With these new offerings, customers can purchase out-of-the-box solutions directly from Salesforce and then consume the integrated AWS services on a pay-as-you-go basis.
Organizations from around the world rely on Salesforce to manage their customer relationships and build new applications leveraging the Salesforce platform, while using AWS for their compute, storage, and database needs along with AWS technologies like Amazon Connect (an omnichannel cloud contact center), Amazon Redshift (a fully managed, petabyte-scale data warehouse service in the cloud), and AWS Lambda (a serverless compute service that enables customers to run code without provisioning or managing servers).
Previously, significant custom integration code was often required for customers that wanted to combine AWS and Salesforce capabilities for their applications. These new offerings will enable customers to use AWS and Salesforce services together seamlessly through new, unified platforms. The companies have also collaborated on new low-code tools to help customers innovate and build applications that connect data in real-time between Salesforce applications and AWS services.
Unifying the Developer Experience
· Create custom business applications faster and easier: New low-code and click-to-launch development tools will accelerate the creation of custom applications, built on top of Salesforce and AWS services. Salesforce's point-and-click development tools will operate directly on data from AWS services like Amazon Relational Database Service (Amazon RDS) or Amazon Simple Storage Service (Amazon S3), as if the data were native in Salesforce.
· Unleash the power of customer data with real-time events: By natively connecting AWS's services with the Salesforce platform, real-time data will securely move between the two providers, allowing customers to more easily automate workflow and maintain a single view of the end customer.
· Simplify security, identity and access management: A new guided setup experience will make it easier for customers to bring Salesforce products and AWS services together. Sign into AWS from Salesforce Setup or into Salesforce from the AWS Management Console to simplify service authorization, user identity, security, permissions, and data management and governance between Salesforce and AWS.
New Intelligent Applications
· Sell, service, and engage smarter from anywhere: Customers will be able to innovate quickly with pre-built out-of-the-box applications and add-ons that leverage AWS services for voice, video, and productivity with AI/ML functionality. For example, customers can activate virtual call centers and empower high-velocity sales teams with Amazon Connect and AWS AI/ML services, pre-integrated into both Sales Cloud and Service Cloud.
· Launch industry-specific customer solutions: Customers will be able to deliver new digital experiences and services to remain ahead of industry disruption by leveraging AWS technologies like Amazon Chime SDK (embedded real-time communication capabilities), Amazon Textract (intelligent data extraction from scanned documents), Amazon Comprehend (natural language processing to uncover information in text), and others directly within Salesforce Industry Clouds. Starting with a telehealth solution, Healthcare customers can deploy an intelligent virtual care platform to deliver personalized patient experiences.
Salesforce and AWS Partnership Momentum
Since 2016, small and medium-sized businesses, startups, and enterprises in every industry, as well as government organizations around the world have been leveraging AWS and Salesforce to deliver business-critical services to their end users. Salesforce already relies on AWS as its primary public cloud provider and AWS also uses Salesforce as its CRM platform. Together, the two companies have launched numerous products that combine services from both providers across phone, digital channels, and Customer Relationship Management (CRM) data, including Service Cloud Voice, Private Connect, Government Cloud Plus, and Intelligent Document Automation. The expansive new partnership announced today will make it easier for customers to combine capabilities from the world's leading cloud provider and the #1 CRM platforms while minimizing the custom integration code required.
AWS and Salesforce continue to make investments across sales, solution architecture, and customer support to ensure a seamless customer experience and drive customer success. The products announced today will be generally available in 2022.
Bengaluru, India – June 24, 2021
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