· Aims to support and celebrate sportspersons who pursue their dreams and demonstrate courage to rescript their destiny
· A total of 7 employees of BPCL will represent India in Tokyo Olympics
· A special digital campaign ‘Humans of Bharat Petroleum’, social media contests and ‘Post your Selfie contest at all Fuel Stations’ taking the message to a broad range of people.
Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company, has launched series of campaigns under the title ‘Jeet Ka Padak’.
One such component of our campaign is ‘Humans of Bharat Petroleum’, which is an ongoing series, showcasing our employees growth in the company on social media.
Bharat Petroleum has a rich history of supporting budding sports talents in their journey marked by high ambition and the determination required to achieve it, inducting about 250 sportspersons in various sporting disciplines in the last several decades, supporting and encouraging them, while acting as a springboard for their aspirations.
Out of 64 sportspersons who are still active in their sports discipline, 7 will represent India in Tokyo Olympics. BPCL have built major part of our campaigns around our seven players who will represent India in Tokyo.
‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of these 7 sportspersons who will represent the country in Tokyo Olympics 2020, which are going viral on social media. Some of these players have overcome financial obstacles to become champions and perform on international era, and in the process have inspired millions of others to keep persevering in their dreams, despite the odds.
BPCL launched their campaign with a musical video on social media, wishing Indians sports persons in Tokyo Olympics 2020. Other components of ‘Jeet Ka Padak’ campaign will include Olympic Trivia Quiz, Videos on archery and hockey; inspiring stories of players on social media platforms and on-ground activities including ‘selfie’ booth at BPCL’s fuel stations. The Company has planned for traditional BTL campaigns, social media campaigns, integrated campaign, as well as, reaching out to employees through in house communication mediums.
The company is supporting seven employees. Deepika Kumari and Atanu Das will represent Indian Archery and are serious medal prospects. Lalit Upadhyay, Virendra Lakra, Harmanpreet Singh, Vivek Sagar Prasad and Varun Kumar are members of Men’s Hockey team.
Mumbai, July 20, 2021
.JPG)
