OnePlus Emerged As Leader In The Indian Premium 5G Smartphone Market In Q2 2021 - GADGET-INNOVATIONS

OnePlus Emerged As Leader In The Indian Premium 5G Smartphone Market In Q2 2021

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-Dominates the premium smartphone segment with 34% of the market share in India


-OnePlus also emerges as the 5G leader in the premium 5G smartphone market with 48% share in India


-OnePlus also witnessed an incredible YoY growth of over 200% globally in Q2 2021



OnePlus, the global technology brand has emerged as the market leader in the Indian premium smartphone segment with 34% of the market share, as per Counterpoint Research India Smartphone Tracker Q2 2021. Additionally, OnePlus emerged as the 5G leader in the premium 5G smartphone market segment with an incredible 48% share in India.


The brand’s success is reflective of its commitment to consistently raise the bar on its flagship line-up, while addressing the diverse user needs that have emerged in recent years. Launched in March 2021, the OnePlus 9 series - OnePlus 9, 9 Pro and the 9R have garnered highly positive response in the India market which contributed to more than 200% YoY growth for OnePlus in Q2 2021.


During the period, the OnePlus 9R emerged as the best-selling device in the India premium 5G smartphone market (INR>30K) with a 25% market share, followed by the OnePlus 9 and OnePlus 9 Pro - thereby capturing the top three spots in the segment. The OnePlus 9 and OnePlus 9 Pro also emerged among the top three best-selling smartphone devices in the ultra-premium (INR >45K) smartphone segment.

​​In addition to its success in India market, OnePlus witnessed over 200% YoY growth globally in Q2 2021 basis Counterpoint's Global Market Pulse Tracker. OnePlus also witnessed strong growth numbers in the United States as the fastest growing OEM recording 428% YoY growth in H1 2021. During this period, the OnePlus Nord N-series sold more than 1 million devices (Source: Counterpoint US Online Offline Channel Share Tracker). Furthermore, OnePlus emerged as the fastest growing brand in Europe witnessing over 300% annual sales growth in Q2 2021 as per Counterpoint Research Market Pulse. The brand witnessed major contributions from the flagship OnePlus 9 Series as well as the popular OnePlus Nord line.

Bengaluru, 29 July 2021